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A
A/B Testing
API (Application Programming Interface)
AVOD (Advertising-Based Video On Demand)
Abandonment Rate
Accelerated Mobile Page (AMP)
Accelerated Mobile Pages (AMP)
Account Admin Role
Account Finance Role
Account Read Only Role
Account Settings Page
Account-Based Marketing
Acquisition Marketing
Active Client
Ad Campaign
Ad Copy
Ad Creatives
Ad Exchange
Ad Impression
Ad Intelligence
Ad Inventory
Ad Mediation
Ad Monetization
Ad Network
Ad Placement
Ad Server
Ad Spend
Ad Stacking
Ad Unit
Ad Waterfall
Ad extensions
Adaptive Content
Ads Manager
Ads.txt
Advertiser
Advertising Budget
Advertorial
Affiliate
Affiliate Marketing
Affiliate Network
Alpha Testing
Alt Text
Anchor Text
Android
Android App Links
App Active User
App Category
App Clip Active Devices
App Clips
App Description
App Developer
App Discoverability
App Icon
App Influencer Marketing
App Install Ads
App Launch
App Lifetime Value (LTV)
App Metadata
App Monetization
App Preview
App Push Notification
App Ratings
App Review Process
App Screenshots
App Stickiness
App Store Behavior
App Store Browse
App Store Connect
App Store First Time Downloads
App Store Optimization (ASO)
App Store Proceeds
App Store Product Page
App Store Rank
App Store Test Hypotheses
App Subtitle
App Tracking Transparency (ATT)
App Unit
Apple Search Ads (ASA)
Apple Search Ads Advanced
Apple Search Ads Basic
Apple Search Ads Partner
Artificial Intelligence (AI)
Atomization
Attribution
Attribution API
Attribution Modeling
Attribution Tool
Attribution Window
Audience Settings
Audio Marketing
Augmented Reality (AR)
Automated Bidding
Automated Guaranteed
Automation
Autoresponder
Avatar
Average Revenue Per User (ARPU)
Average Revenue per Daily Engaged User (ARPDEU)
Average Revenue per Paying User (ARPPU)
Average revenue per daily active user (ARPDAU)
B
B2B (Business-to-Business)
B2C (Business-to-Consumer)
BIMI
BOFU (Bottom of the Funnel)
Back End
Baidu
Baidu Webmaster Tools
Banner Ads
Banner Exchange
Behavior Segmentation
Behavioral Analytics
Benchmarking
Beta Testing
Biased Attribution
Bid
Bid Strength
Billing Event
Bing Ads
Black-label SEO
Blog
Boosted Post
Bots
Bounce Rate
Brand Advocate
Brand Ambassador
Brand Authenticity
Brand Authority
Brand Building
Brand Equity
Brand Evangelist
Brand Exposure
Brand Identity
Brand Journalism
Brand Lift
Brand Loyalty
Brand Marketing
Brand Positioning
Brand Recall
Brand Stacking
Brand Visibility
Brand awareness
Branded Content
Branded Keywords
Breadcrumb Navigation
Breadcrumbs
Bridge Page
Broad Match
Broken Link
Broken Links
Budget Order
Burst Campaign
Buyer Persona
Buzz Marketing
Buzzwords
C
CAPTCHA
CPI
CPL (Cost-per-Lead)
CSAT (Customer Satisfaction Score)
CSS
CSV
Cache
Call-to-Action (CTA)
Campaign
Campaign Management API
Campaigns Dashboard
Canonical Tag
Canonical URL
Carousel Ads
Cascading Style Sheets
Case Study
Casual Game
Category Keywords
Channel Planning
Channel-Agnostic
Chatbot
Churn Rate
Click Depth
Click To Call
Click-Through Rate (CTR)
Clickbait
Clout
Clubhouse
Co-Marketing
Cohort Analysis
Cohorts
Combination Keywords
Commercial Investigation Intent
Community Management
Community Manager
Competitor Keywords
Confidence Interval (CI)
Content Brief
Content Calendar
Content Curation
Content Engagement
Content Format
Content Guidelines
Content Management System (CMS)
Content Marketing
Content Matrix
Content Moderation
Content Operations
Content Score
Content Segmentation
Content Shock
Content Strategy
Content Upgrade
Content Writing Services
Content-Driven Solution
Conversion Funnel
Conversion Rate Optimization (CRO)
Conversion Rates(CVR)
Cookies
Copywriting
Core Web Vitals (CWV)
Cornerstone Content
Cost Aggregation
Cost Per Action (CPA)
Cost Per Engagement (CPE)
Cost Per Install (CPI)
Cost Per Loyal User (CPLU)
Cost Per Mille (CPM)
Cost Per Order (CPO)
Cost Per Tap (CPT)
Cost per Completed View (CPCV)
Cost per Conversion (CPC)
Cost per Subscription(CPS)
Crash Rate
Crawl Budget Allocation
Crawling
Creative Assets
Creative Commons Licenses
Creative Set
Creator Economy
Creator Marketplace
Crisis Management
Cross Device
Cross Promotion
Cross-posting
Crowdsourcing
Cumulative Layout Shift (CLS)
Custom Ad
Custom Product Pages (CPP)
Custom Report
Customer Acquisition Cost (CAC)
Customer Experience
Customer Lifecycle
Customer Lifetime Value (CLTV or CLV)
Customer Loyalty
Customer-Centric
D
D2C (Direct-to-Consumer)
DAU / MAU Ratio
Daily Active Users (DAU)
Daily Cap
Dark Post
Data Management Platform (DMP)
Database
Decisive Users
Default Ad
Demand Generation
Demand-side Platforms (DSPs)
Digital Commerce
Digital Landscape
Digital Marketing
Digital PR
Digital Public Relations (DPR)
Digital Trail
Direct Mail Marketing
Direct Message (DM)
Direct Traffic
Disappearing Content
Discoverability
Discovery Campaigns
Display Ads
Display Fraud
Distribution Channel
Dormant Users
Download Rate
Drip Campaign
Dropshipping
Duplicate IP
Dwell Time
Dynamic Ads
Dynamic Content
Dynamic Rendering
E
E-E-A-T
E-commerce
ECPI (Effective Cost Per Install)
Earned Media
Ebooks
Echo Chamber
EdgeRank
Editorial Brief
Editorial Link
Editor’s Choice
Email Marketing
Email Marketing Automation
Email Outreach
Endorsement
Engagement
Engagement Metrics
Event Marketing
Event Schema
Evergreen Content
Exit Rate
Explorative Users
Extensible Markup Language (XML)
External Links
eCPA (Effective Cost Per Acquisition)
eCPMs
F
FAQ Schema
FOMO
Facebook Ads
Facebook Ads Manager
Facebook Blueprint
Facebook Business Page
Facebook Campaign
Facebook Canvas
Facebook Creator Studio
Facebook Messenger Bots
Facebook Page
Facebook Pixel
Facebook Relevance Score
Facebook Share
Faceted Navigation
Favicon
Feature Graphic
Featured App
Featured Snippet
Feed
Fill Rate
First Contentful Paint (FCP)
First Response Time
First-Click Attribution
Forum
Fractional Attribution
Free App
Free Trials
Freemium
Front End
Funnel Velocity
G
GIFs
Game Bundles
Game Publishing
Gametech
Gamification
Gaming Influencers
Generation Z
Geolocation
Geotargeting
Gifographic
Go-to-Market (GTM) Strategy
Google AdSense
Google Ads
Google Advertising ID (GAID)
Google My Business
Google Play Console
Google Play Creatives
Google Play Developer Console
Google Play Experiments
Google Play Explore
Google Play Featuring
Google Play Keywords
Google Play Long Description
Google Play Pass
Google Play Personalization
Google Play Points
Google Play Product Page
Google Play Ranking
Google Play Search
Google Play Short Description
Google Play Third-Party Referral
Google Tag Manager (GTM)
Growth Loop
Guest Posting
H
HTML
HTML Sitemap
HTTPS
Hard Bounce
Hard Launch
Hashtag
Header Image
Header Tags
High-Traffic Keywords
Holiday Campaigns
Hreflang Tag
Huawei AppGallery
Hypercasual Games
Hyperlink
I
IDFA/IFA
IP Address
Image Optimization
Impression
Impression Level Revenue
Impressions
In App Marketing
In-App Ads
In-App Advertising
In-App Bidding
In-App Events (IAE)
In-App Header Bidding
In-App Messages
In-App Purchases
In-Game Purchase
Inactive Users
Inbound Marketing
Incent Traffic
Incentive Acquisition
Incentive Traffic
Indexing
Indie Developer
Influencer Collaboration
Infographic
Informational Intent
Instagram Reels
Instagram Stories
Install
Install Referrer
Installs per Mille (IPM)
Instant Apps
Instant Message Marketing
Interaction
Interactive Ads
Interactive Content
Internal Links
Internet-Based Advertising (IBA)
Interstitial Ads
iOS
iOS IDFA
J
JSON
JavaScript
K
K-factor
Key Performance Indicators (KPIs)
Keyword Density
Keyword Difficulty
Keyword Performance
Keyword Prominence
Keyword Rankings
Keyword Research
Keyword Spamming
Keyword Suggestions
Keyword Volume
Keywords
Keywords Monitoring
Keywords Planner
Keywords Rankings in ASO
L
Landing Page
Landing Page Optimization
Largest Contentful Paint (LCP)
Last-Click Attribution
Lazy Loading
Lead Generation
Lead Magnet
Lifecycle Tracking
Limit Ad Tracking (LAT)
Linear Attribution
Link Equity
Link Exchange
LinkedIn Company Page
LinkedIn Degree of Connection
LinkedIn InMail
LinkedIn Showcase Page
Live Streaming
Local Business Schema
Localization
Location-Based Marketing
Long-Tail Keywords
Lookback Window
Loyalty Programs
Lurker
M
M-Commerce
Machine Learning
Market Intelligence
Marketing Budget
Marketing Funnel
Marketing Opportunity
Marketing Performance
Marketing Performance Management
Marketing Research
Maslow’s Hierarchy Of Needs
Match Type
Maximum Cost-Per-Install (Max CPI)
Maximum Cost-Per-Tap (Max CPT) Bid
Media Formats
Media Planning
Membership Site
Meme
Metadata
Metagaming
Microblog
Microblogging
Microdata
Minification
Mobile Ad Viewability
Mobile Attribution
Mobile Bid Adjustment
Mobile Delivery Platform
Mobile Game Monetization
Mobile Market
Mobile Measurement Partner (MMP)
Mobile-First Indexing
Monetization
Monthly Active Users (MAU)
Multi-Channel Distribution
Multi-Touch Attribution
Multimedia Message (MMS)
N
NPS Surveys
Native Advertising
Navigational Intent
Negative Keywords
Negative Ratings
Negative Reviews
Net Promoter Score (NPS)
Newsjacking
Niche Marketing
No-Code App
Nofollow Links
Noindex Tag
Non Incent Traffic
Non-Organic Install (NOI)
O
OEM Advertising
OEM Apps
Off-Page Optimization
Offerwall Ads
Omnichannel Marketing
On-page SEO
Onboarding Process
One-Time Purchase
Online Fraud
Online Value Proposition (OVP)
Open Auction
Open Rate
Open Web
Operating system (OS)
Organic Flow
Organic Growth
Organic Reach
Organic Traffic
Organic Uplift
Organic Visibility
Outbound Marketing
Outdoor Advertising
Owned Media
P
Page View
Pagination
Paid Acquisition
Paid App
Paid Media
Paid Reach
Paid Search Ads
Paid Social Ads
Paid Traffic
Pay-Per-Click (PPC)
Paying User Ratio
Paywall
People Also Ask (PAA)
Performance Advertising
Performance Marketing
Personal Brand
Personalization
Personalized Marketing
Phishing
Phone Widgets
Playable Mobile Ads
Point of Contact (POC)
Post-Install Metrics
Potential Audience
Pre-release Campaigns
Pre/Post App Store Tests
Preferred Deal
Preloaded Apps
Pricing Structure
Private Auction
Private Marketplace (PMP)
Product Page Optimization (PPO)
Product Schema
Profit Margin
Programmatic Advertising
Promotional Content
Proofreading
Prototype
Proximity Marketing
Public Relations (PR)
Pull Marketing
Push Marketing
Push notifications
Q
QR Code
QR Code Marketing
Quality Assurance (QA)
Quality Score
Query
R
ROAS
Racing Game
Ranked Keywords
Ratings and Reviews
Re-downloads
Re-engagement
Real Time Marketing
Real-Time Bidding (RTB)
Really Simple Syndication (RSS)
Reattribution
Rebranding Campaign
Redirection
Referral Program
Referral Traffic
Regional Keywords
Responsive Layout
Retargeting
Retention Rate
Return On Investment (ROI)
Return on Ad Spend (ROAS)
Return on Relationship (ROR)
Revenue Growth
Reviewer
Reviews
Rewarded Video Ads
Rich Media Ads
Robots.txt
S
S.W.O.T Analysis
SEM
SEO Services
SERP
SMS Campaigns
SMS Marketing
SOV
SSL Certificate
Sandbox Game
Schema Markup
Schema.org
Search Volume
Seasonal Trend
Seasonality
Seed Keyword
Segmentation
Semantic Core
Sentiment Analysis
Server-Side Rendering (SSR)
Session Interval
Session Length
Share
Shareable Content
Shopping Ads
Short Video Channels
Simulation Game
Sitemap
Skyscraper Technique
Smart Campaign
Snapchat Spotlight
Social Customer Service
Social Listening
Social Marketing Services
Social Media Advertising
Social Media Integration
Social Media Manager
Social Media Marketing
Social Media Optimization
Social Media Promotion
Social Media ROI
Social Media Takeovers
Social Media Traffic
Social Networking
Social Proof
Social Selling
Social Sharing
Social Sign-In
Social Traffic
Soft Launch
Software Development Kit (SDK)
Software Testing
Spamming
Storytelling
Sub-publishers
Subscriber
Subscription
Supply Side Platform (SSP)
Suppression List
T
Tap-Through Rate (TTR)
Target Audience
Target Keywords
Teaser Campaign
Tech Stack
Technical SEO
Thin Content
TikTok
TikTok Challenge
TikTok Creators
Time in App
Time-Decay Attribution
Tone of Voice
Tracker
Transactional Intent
Trending Topic
Trolling
Twitch
Twitch Advertising
Twitch Live Streaming
Twitter Threads
Two-Factor Authentication
U
UGC
UI Design
UTM Code
UX Design
Uninstall Rate
Unique Selling Proposition (USP)
User Acceptance Testing (UAT)
User Acquisition
User Authentication
User Behavior Patterns
User Community
User Engagement
User Engagement Metrics
User Experience
User Interface (UI)
User Policy
User Retention
User Satisfaction
User Satisfaction and Retention
User Search Behavior
User Segmentation
V
Version History
Video Ad Serving Template (VAST)
Video Ads
Video Marketing
Video Schema
View Through Attribution
View-through Attribution
Viral Marketing
Virtual Reality Marketing
Visibility
Visibility Score
Visual Content
Visual Hierarchy
Visual Optimization
Vlog
vCPM (Viewable Cost Per Mille)
W
Walled Gardens
WeChat
Wearable Tech
Web Authority
Webmaster Guidelines
Website Macro and Micro-Conversions
Weibo
What Is Search Match
Whitepapers
X
XML Sitemap
Y
Yandex
YouTube Ads
YouTube Analytics
YouTube Channel
YouTube Channel Trailer
YouTube Shorts
YouTube Studio
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