What is the Attribution API?
The Attribution API by Apple Ads allows you to measure and attribute app downloads that come from Apple Search Ads promotions and campaigns.
Why is the Attribution API important?
The Attribution API is vital because it enables users to accurately measure the effectiveness of their advertising campaigns while maintaining Apple's privacy principles. By implementing the API directly or with a third-party attribution solution, users can easily understand the value of different customer groups over time and identify the keywords that drove their downloads. This information can then be used to optimize their Cost Per Tap (CPT) and Cost Per Acquisition (CPA) targets for different audiences, ad groups, and search result keywords.