What is Cost-per-Tap (CPT)?
Cost-per-Tap (CPT) is a metric used in mobile app marketing that measures the average cost incurred by an advertiser for each tap or click on their ad. CPT provides the amount of money spent on marketing and user engagement activities, divided by the number of taps or clicks received within a specific timeframe.
CPT is commonly associated with mobile advertising platforms, such as social media ads or in-app ads, where users can interact with the ad by tapping on it to view more information or take a specific action. This metric is particularly relevant for campaigns focused on generating user engagement or driving traffic to specific landing pages or app stores.
Why use Cost-per-Tap (CPT) in mobile app advertising?
CPT is an important metric for app marketers as it provides insights into the efficiency and effectiveness of their advertising efforts. By tracking CPT, marketers can assess the return on investment (ROI) of their campaigns, optimize their ad strategies, and allocate their budget more effectively to drive user engagement and achieve campaign objectives.
How to Calculate Cost-per-Tap (CPT)?
To calculate CPT, divide the total marketing spend by the number of taps or clicks generated. This provides an average cost for each interaction with the ad. It helps advertisers evaluate the efficiency and cost-effectiveness of their ad campaigns and make informed decisions regarding budget allocation and campaign optimization.
What factors impact Cost-per-Tap (CPT)?
CPT can vary depending on several factors, including ad placement, targeting options, ad format, and the competitiveness of the advertising platform. Different ad placements or targeting options may result in varying costs per tap. Additionally, the ad format and the level of competition within the advertising platform can impact the cost of user interactions.