What is Referral Traffic in ASO?
Referral traffic in the context of App Store Optimization (ASO) refers to the users who discover and visit your app's store listing through external sources such as websites, social media platforms, blogs, or other apps. It is the traffic that comes to your app's store page from these external channels.
Why is Referral Traffic Important?
Referral traffic is important for several reasons:
Increased visibility: Referral traffic can help increase the visibility of your app. When people visit your app's store listing through external sources, it exposes your app to a wider audience who may not have otherwise discovered it.
Quality user acquisition: Referral traffic often consists of users who are genuinely interested in your app. They have already shown some level of interest by clicking through from external sources. This can lead to higher-quality user acquisition, as these users are more likely to engage with your app and become loyal users.
Diversification of traffic sources: Relying solely on organic search traffic from the app stores can limit your app's reach. Referral traffic helps diversify your traffic sources, reducing dependence on a single channel. This can be particularly beneficial if your app's category is competitive or if you're targeting a specific niche audience.
Improved app store ranking: Referral traffic can indirectly impact your app's store ranking. When external sources drive traffic to your app's store listing, it signals to the app stores that your app is receiving attention and interest from different channels. This can positively influence your app's ranking in search results and top charts.
To leverage referral traffic effectively, it's important to optimize your app's store listing for conversions, provide compelling visuals and descriptions, and encourage users to share and promote your app through social media or other channels.