What is the Retention Rate?
Retention Rate is the percentage of users who continue to engage with an app over a specific period of time. It measures the app's ability to retain users and keep them coming back.
Why is the Retention Rate important?
Retention Rate is an important metric in app marketing because it indicates the level of customer satisfaction and loyalty.
A high Retention Rate suggests that users find value in the app and are likely to continue using it, which can lead to increased revenue and long-term success.
Additionally, retaining existing users is often more cost-effective than acquiring new ones, making Retention Rate a crucial factor in maximizing the app's profitability. By tracking and improving the Retention Rate, app marketers can focus on strategies to enhance user experience, increase engagement, and foster long-term relationships with their user base.