External Links

External links, also known as outbound links, are hyperlinks that point from one website to another.
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What is External Links?

External links, also known as outbound links, are hyperlinks that point from one website to another. They are different from internal links, which point to another page within the same website.


When you click on an external link, you leave the current website and are directed to a completely different one. These links can be found in various places, such as within the content, the navigation menu, or the footer of a website.

Importance of External Links

  1. Credibility and Trust: Linking to reputable and authoritative sources enhances the credibility of your content. It shows that your information is backed by reliable sources, which can increase trust among your audience.

  2. SEO Benefits: Google and other search engines use external links as a ranking factor. When your website links to high-quality, relevant sites, it can improve your own site's search engine rankings.

  3. Enhanced User Experience: External links can provide additional information or context that can enhance the user's understanding of a topic. This can improve the overall user experience.

  4. Relationship Building: Linking to other websites can help build relationships with those sites. They may reciprocate with a link back to your site, or it may simply foster goodwill within your industry or niche.

  5. Increased Traffic: If the site you link to notices your link and appreciates the traffic coming from your site, they might link back to you, mention you in their content or share your content on their social media channels, all of which can increase traffic to your site.

It's important to note that not all external links offer the same value. The quality, relevance, and context of the link are all important factors. Links to high-quality, reputable websites are more beneficial than links to low-quality or irrelevant sites.

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