Overview of the app's brief performance.

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A

A/B Testing
API (Application Programming Interface)
Ad Creatives
Ad Intelligence
Ad Inventory
Ads Manager
App Description
App Discoverability
App Icon
App Lifetime Value (LTV)
App Metadata
App Monetization
App Ratings
App Stickiness
App Store Optimization (ASO)
Apple Search Ads (ASA)
Attribution
Attribution API
Automation
Average Revenue Per User (ARPU)
Average revenue per daily active user (ARPDAU)

B

Black-label SEO
Bounce Rate
Brand Identity
Brand Marketing
Brand awareness

C

CPI
Call-to-Action (CTA)
Category Keywords
Channel-Agnostic
Click-Through Rate (CTR)
Competitor Keywords
Content Marketing
Content Writing Services
Content-Driven Solution
Conversion Rate Optimization (CRO)
Conversion Rates(CVR)
Cost Per Action (CPA)
Cost Per Engagement (CPE)
Cost Per Mille (CPM)
Cost Per Tap (CPT)
Cost per Conversion (CPC)
Customer Experience
Customer Lifetime Value (CLTV or CLV)
Customer Loyalty
Customer-Centric

D

Digital Landscape
Digital Marketing
Digital Trail
Direct Traffic
Discoverability
Display Ads
Download Rate

E

Engagement
External Links
eCPMs

G

Game Publishing

H

Hashtag

I

In-App Purchases
Inbound Marketing
Install
Installs per Mille (IPM)
Internal Links

K

Key Performance Indicators (KPIs)
Keyword Performance
Keyword Rankings
Keyword Research
Keywords
Keywords Monitoring
Keywords Planner
Keywords Rankings in ASO

L

Landing Page
Landing Page Optimization

M

Market Intelligence
Marketing Performance
Marketing Performance Management
Marketing Research
Media Formats
Metadata
Mobile Measurement Partner (MMP)
Monthly Active Users (MAU)

O

Off-Page Optimization
On-page SEO
Organic Reach
Organic Traffic
Organic Visibility
Outbound Marketing

P

Paid Search Ads
Paid Social Ads
Paid Traffic
Pay-Per-Click (PPC)
Personalization
Personalized Marketing
Push notifications

R

ROAS
ROI
Ranked Keywords
Referral Traffic
Retention Rate

S

SEO Services
SERP
SOV
Search Volume
Segmentation
Smart Campaign
Social Marketing Services
Social Media Advertising
Social Media Promotion
Social Traffic

T

Tap-Through Rate (TTR)
Target Audience
Target Keywords

U

UGC
UI Design
UX Design
User Acquisition
User Behavior Patterns
User Engagement
User Engagement Metrics
User Experience
User Interface (UI)
User Satisfaction
User Satisfaction and Retention
User Search Behavior

V

Video Ads
Visibility

W

Web Authority

App Profile
Category Ranking
Keyword Optimization
Ratings Summary
Bidding Apps
Store Monitor
Top Charts
Top Keywords

Apple Search Ads

Ads Manager
Automations
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