Overview of the app's brief performance.

Category Ranking

Compare the rankings of competitors.

Keyword Optimization

Test keyword selections to optimize metadata.

Ratings Summary

Observe the detailed rating breakdown.

View bidding apps in the market.

Overview of store situation.

View the top ranking apps.

View the top keywords in the market.

All-in-one Dynamic Dashboard

Intelligent Auto Rules

Keywords Planner

Keywords Research & Discovery

Quickly Campaign Setup

Digital Marketing

Paid Search Ads Paid Social Ads Video Ads App Advertising

Content Marketing

Content Writing Services Social Marketing Services SEO Services

Design & Creatives

UI/UX Design Ad Creatives

Game Publishing

Improve Game Revenue Growth

Improve App Organic Downloads

Marketing Insights & Industry Trends

The Latest Marketing News & Trends

Marketing Strategies & Case Studies

Basic Knowledge of Digital Marketing

Marketing Academy

From Zero to Pro, Master Marketing

Advice & Answers from FoxData

Discover Our Story of Passion and Innovation

Get in Touch for Inquiries and Collaboration

English
简体中文

无数据

Features
Apple Search Ads
Solutions
Resources
Pricing
Contact

Request a Demo Sign Up Sign In

Features
Apple Search Ads
Solutions
Resources
Pricing
Contact
- About Us
- Contact Us

Digital Marketing Terms & Definitions

Expand your knowledge of digital marketing, and explore ways to measure the effectiveness of your promotion.

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

Home/Glossary/

A

A/B Testing
API (Application Programming Interface)
Ad Creatives
Ad Intelligence
Ad Inventory
Ads Manager
Android
App Active User
App Category
App Description
App Discoverability
App Icon
App Lifetime Value (LTV)
App Metadata
App Monetization
App Ratings
App Screenshots
App Stickiness
App Store Optimization (ASO)
App Subtitle
Apple Search Ads (ASA)
Attribution
Attribution API
Automation
Average Revenue Per User (ARPU)
Average revenue per daily active user (ARPDAU)

B

Banner Ads
Black-label SEO
Bounce Rate
Brand Authenticity
Brand Identity
Brand Marketing
Brand awareness

C

CPI
CSV
Call-to-Action (CTA)
Campaign
Category Keywords
Channel-Agnostic
Click-Through Rate (CTR)
Co-Marketing
Competitor Keywords
Content Marketing
Content Writing Services
Content-Driven Solution
Conversion Rate Optimization (CRO)
Conversion Rates(CVR)
Cost Per Action (CPA)
Cost Per Engagement (CPE)
Cost Per Mille (CPM)
Cost Per Tap (CPT)
Cost per Conversion (CPC)
Customer Experience
Customer Lifetime Value (CLTV or CLV)
Customer Loyalty
Customer-Centric

D

Digital Landscape
Digital Marketing
Digital Trail
Direct Traffic
Discoverability
Display Ads
Download Rate

E

Engagement
External Links
eCPMs

G

GIFs
Game Publishing

H

Hashtag
High-Traffic Keywords

I

In-App Ads
In-App Purchases
Inbound Marketing
Instagram Reels
Install
Installs per Mille (IPM)
Internal Links
iOS

K

Key Performance Indicators (KPIs)
Keyword Performance
Keyword Rankings
Keyword Research
Keywords
Keywords Monitoring
Keywords Planner
Keywords Rankings in ASO

L

Landing Page
Landing Page Optimization
Localization

M

Market Intelligence
Marketing Performance
Marketing Performance Management
Marketing Research
Media Formats
Meme
Metadata
Mobile Market
Mobile Measurement Partner (MMP)
Monthly Active Users (MAU)
Multi-Channel Distribution

N

Niche Marketing

O

Off-Page Optimization
On-page SEO
Organic Reach
Organic Traffic
Organic Visibility
Outbound Marketing

P

Paid Search Ads
Paid Social Ads
Paid Traffic
Pay-Per-Click (PPC)
Personalization
Personalized Marketing
Push notifications

R

ROAS
ROI
Ranked Keywords
Referral Traffic
Retention Rate

S

SEO Services
SERP
SOV
Search Volume
Segmentation
Short Video Channels
Smart Campaign
Social Marketing Services
Social Media Advertising
Social Media Promotion
Social Traffic

T

Tap-Through Rate (TTR)
Target Audience
Target Keywords

U

UGC
UI Design
UTM Code
UX Design
User Acquisition
User Behavior Patterns
User Engagement
User Engagement Metrics
User Experience
User Interface (UI)
User Satisfaction
User Satisfaction and Retention
User Search Behavior

V

Video Ads
Viral Marketing
Visibility
Visibility Score

W

Web Authority

App Profile
Category Ranking
Keyword Optimization
Ratings Summary
Bidding Apps
Store Monitor
Top Charts
Top Keywords

Apple Search Ads

Ads Manager
Automations
Keywords Planner
Smart Campaign

Digital Marketing
Content Marketing
Design & Creatives
Game Publishing
ASO Services

Blogs
News
Case Study
Glossary
Marketing Academy
Help Center

About Us
Contact Us
Terms of Service
Privacy Policy

Email:[email protected]

Twitter

Facebook

linkedin

Instagram