Definition
Android App Links are a type of deep link that allow users to seamlessly transition from a web page directly to the corresponding content within an Android application. These links are unique because they can be configured to automatically open inside the native app without showing a chooser dialog, provided the app is installed on the user's device and properly set up to handle the App Link.How They Work
To enable Android App Links, developers must follow these steps:-
Add Intent Filters: In the Android app's manifest file, developers need to specify intent filters for the relevant activities that can handle deep links.
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Associate Website: Developers must prove that they have control over the URLs by adding a Digital Asset Links (DAL) JSON file to their website. This file is used to specify the relationship between the website and the app.
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Handle Incoming Links: The app must be able to handle the incoming intent, extract the data, and direct the user to the appropriate content within the app.
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Verify App Links: The Android system verifies that the app's intent filters are matched with the website's Digital Asset Links file. If the verification is successful, the app is given priority to open the link.
Advantages
- Direct Access: Android App Links provide a direct path to in-app content, bypassing the need to navigate through the app to find specific information or functionality.
- User Experience: They offer a smoother user experience by minimizing context-switching between the app and the web browser.
- Increased Engagement: By making it easier for users to access content in the app, engagement levels can potentially increase.
- SEO Benefits: Since App Links start with a web URL, they can be indexed by search engines, which can drive organic traffic to both the app and the website.
Implementation Considerations
- App and Website Ownership: The app developer must also have control over the website to set up the necessary Digital Asset Links file.
- Fallback Mechanism: For users who do not have the app installed, developers should implement a fallback strategy, such as opening the web page in a browser or prompting the user to install the app.
- Testing: Developers should thoroughly test App Links to ensure they open the app reliably from various sources, such as web pages, emails, and other apps.
Use Cases
- E-commerce: Users can click on a product link in a search result and be taken directly to the product page in the e-commerce app.
- Social Media: A link to a social media post can open directly in the social network's app for a seamless experience.
- Email Campaigns: Links in promotional emails can open specific offers or pages within an app.
