What is Tap-Through Rate (TTR)?
The number of times your Apple Search Ads Advanced ad was tapped by customers divided by the total impressions your ad received.
Why Tap-Through Rate (TTR) is important?
App Store search is typically one of the first phases of any user acquisition funnel. Tap-through rate in the App Store Search is the proportion of people who noticed your listing and clicked the 'Get' button.
App publishers are usually curious about what constitutes a decent tap-through rate in the App Store Search in order to get their bearings and determine whether the present state of affairs necessitates quick adjustments.