Tap-Through Rate (TTR)

The number of times your Apple Search Ads Advanced ad was tapped by customers divided by the total impressions your ad received.
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

What is Tap-Through Rate (TTR)?

The number of times your Apple Search Ads Advanced ad was tapped by customers divided by the total impressions your ad received.

Why Tap-Through Rate (TTR) is important?

App Store search is typically one of the first phases of any user acquisition funnel. Tap-through rate in the App Store Search is the proportion of people who noticed your listing and clicked the 'Get' button. 

App publishers are usually curious about what constitutes a decent tap-through rate in the App Store Search in order to get their bearings and determine whether the present state of affairs necessitates quick adjustments.

Popular Topics