What is Ranked Keywords？
In the context of App Store Optimization (ASO), ranked keywords refer to the specific words or phrases that an app ranks for in app store search results. When a user types these keywords into the app store search bar, the app appears in the search results, ideally at the top or on the first page.
Why are Ranked Keywords Important?
Ranked keywords are crucial for several reasons:
Visibility and Traffic: Websites that rank for relevant keywords are more likely to be seen by users searching for those terms. This can significantly increase the visibility of your website and drive more traffic to it.
Relevance and User Intent: Ranking for keywords that are relevant to your content and match the intent of your users ensures that the traffic you get is qualified. This means visitors are more likely to be interested in your content or offerings, which can lead to higher engagement and conversion rates.
Competitive Edge: By ranking for keywords that are also targeted by your competitors, you can gain a competitive edge. This can help you capture a larger share of traffic and potential customers.
ASO Strategy: Understanding which keywords your app ranks for can help inform your ASO strategy. It can help you identify opportunities for improvement, discover new keywords to target, and better understand the search landscape in your app category.
In summary, ranked keywords are important as they directly impact your website's visibility, relevance to users, competitive positioning, and overall ASO strategy.