Turkey’s mobile gaming market continued its steady growth. On the downloads side, volume expanded consistently, with ‘Subway Surfers’ and ‘PUBG MOBILE’ remaining firmly at the top of the charts. On the revenue side, growth outpaced downloads, with several titles registering monthly revenues above USD 1 million, highlighting the strengthening monetization potential.
At the platform level, Google Play—backed by its massive user base—remains the dominant driver of downloads and overall revenue, serving as the cornerstone of market expansion. Meanwhile, iOS, despite its relatively smaller scale, shows significantly higher spending power with a much stronger ARPU than Google Play users. This aligns closely with Turkey’s rising penetration of mobile payments and the spending upgrade trend among Gen Z players.
Overall, Google Play delivers the volume foundation, while the App Store provides high-value users on the monetization front. Together, both platforms are propelling the Turkish mobile game market into a stage of “stable downloads and accelerating revenue.”
On the download charts, ‘Subway Surfers’ once again demonstrated remarkable dominance, securing the No.1 spot in Turkey with over 1.21 million downloads on Google Play. ‘PUBG MOBILE’ also held strong, ranking second with 1.08 million downloads, underscoring its longevity as a socially-driven competitive title.
Notably, three new entrants made their way into the rankings this period: the puzzle title ‘Survival Escape: Session 3’, the kid-focused virtual pet game ‘Konuşan Tom Arkadaşlarım 2’, and ‘Steal It All!’. All three showcased robust user acquisition, reflecting the Turkish market’s quick adoption of innovative and niche gameplay formats.
On the revenue charts, strategy title ‘Whiteout Survival’ led Google Play with nearly USD 2 million in revenue, while ‘PUBG MOBILE’ held steady at second place, surpassing USD 1.5 million. ‘eFootball’, leveraging the deep-rooted passion for football among Turkish and European players, surged into the top 3 with revenues exceeding USD 1.32 million.
It is worth noting that local titles continue to maintain a foothold in the rankings. For example, Dream Games’ ‘Royal Match’ generated nearly USD 900,000 in monthly revenue, securing the No.6 spot. As one of Turkey’s most prominent gaming companies with a strong global footprint, Dream Games has consistently achieved sustainable success both domestically and overseas, underscoring its robust product capabilities.
Beyond top-charting titles, simulation games with distinct “Turkish characteristics” have stood out in the rankings. For instance, ‘Döner Efsanesi’ (Doner Kebab Simulator), which incorporates strong local cultural elements, not only broke into the mid-to-top 10 download chart but has also demonstrated long-term stability with its high DAU performance, gradually becoming a “evergreen” title in the Turkish market.
This combination of local cultural resonance + light casual gameplay may well become a key entry strategy for more developers seeking to penetrate the Turkish market in the future.
Compared with Russia, Turkey’s mobile gaming trends are more closely aligned with Western European markets. Whether it is lightweight puzzle-escape titles like ‘Survival Escape: Session 3’—which are gaining popularity in the US and Europe—or heavy competitive games like ‘PUBG MOBILE’, Turkish players are quick to embrace global trends almost in real time.
This is largely driven by Turkey’s open cultural environment and high internet penetration rate. With a large base of young players strongly motivated by social interaction and competition, genres such as MOBA and FPS continue to enjoy enduring monetization strength.
Another noteworthy feature is the extended product lifecycle. Long-standing hits like ‘Subway Surfers’, which has been on the global market for over a decade, continue to dominate the Turkish charts—demonstrating the market’s strong recognition of games that offer sustained playability and frequent updates.
Overall, Turkey’s mobile gaming market in July displayed three defining characteristics:
For developers, Turkey remains a market with solid long-term potential, especially for those who can leverage social gameplay + cultural symbols, or invest deeply in long-lifecycle genres such as strategy and competitive titles.
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