Produced by: FoxData Global Mobile Data Research Center
Data Period: July 1, 2025, to July 30, 2025
Data Sources: App Store and Google Play dual platforms
As the global digital consumption cycle enters its summer peak, the revenue changes in the global mobile app market in July 2025 have sent a clear signal: strong content platforms are showing steady growth, while the continued penetration of AI and social media is gradually forming a second growth curve. Meanwhile, mid-to-hardcore mobile games continue to gain momentum across multiple markets, solidifying their position in the core “stable revenue-generating” segment.
In this edition, FoxData presents the Top 10 global revenue rankings for the App Store and Google Play in July 2025, along with an in-depth analysis of the underlying structural changes, platform characteristics, and promising growth areas.
YouTube, TikTok, and Honor of Kings continue to dominate the top three in revenue, collectively surpassing $395 million, clearly demonstrating the strong monetization capabilities of content platforms and mid-to-hardcore competitive games. Notably, YouTube saw a 14.8% month-over-month increase in revenue this month, making it the only content-based app in the Top 10 to achieve positive growth exceeding $10 million, attributed to its North American subscription price hike strategy and the release of high-value ad inventory.
📈Click to view the June revenue rankings
OpenAI's ChatGPT continues to maintain monthly revenue exceeding $100 million, driven by multi-modal upgrades and expansion into commercial office scenarios, creating a dual-track model of “enterprise use + lightweight productivity.” This makes it the largest long-term subscription revenue source after content platforms.
Last War: Survival and Whiteout Survival (Frost Apocalypse) rank fifth and eighth, respectively, with combined revenue exceeding $120 million. Both titles leverage long-term event cycles, tactical gameplay, and refined overseas operations to maintain a strong foothold in the paid user base across the US, Japan, South Korea, and Hong Kong/Taiwan markets.
Tinder ranks sixth, despite a slight decline this month, but in-app purchase incentives such as “super likes” and “daily unlocks” remain stable. It maintains a high paid activity rate among its core user group of 25-35 year olds in North America.
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Although its popularity remained volatile and rose in the female-oriented interactive market, its overall revenue in July still ranked outside the Top 20, and its growth momentum has not yet formed a stable trajectory. The primary reason may be that the update pace during the summer vacation period was too slow, and the release schedule for the core high-paying gacha pool failed to achieve the brand's transition to a peak operational phase.
Following its high-heat launch in June, the game failed to maintain its ranking in July, reflecting that while the product boasts a strong IP and immersive strategic gameplay experience, it still has shortcomings in content-driven sustainability. Particularly in terms of the control of limited-time PVP event cycles and the frequency of main storyline chapter progression, updates have been somewhat lackluster, leading to an increase in user churn during the mid-to-late stages.
Google One leads the long-term race, with monthly revenue surging to $2.4 billion. Its bundled package strategy (VPN + cloud storage + photo AI optimization) remains stable, establishing a high retention and high renewal model paradigm within the Android ecosystem.
Among Android users, ChatGPT remains the second-highest revenue generator, offering insights for mature subscription products: under the unified framework of multilingual support, content generation, and immersive experiences, AI is gradually evolving into a platform-based lifestyle tool.
Video platforms like TikTok (including Lite), HBO Max, Disney+, and Peacock are engaged in intense cooperation or competition. Notably, HBO Max saw a short-term surge in revenue with the launch of new shows like The Last of Us,validating the strong conversion power of “premiere blockbusters” and other series strategies in driving subscriptions.
In the current landscape where the casual gaming category is increasingly characterized by intense competition for traffic and accelerated cycle aging, Royal Match managed to climb one spot in the rankings in July 2025 with monthly revenue of $58 million. This achievement was not driven by a single gacha event or visual overhaul, but rather by a mature transformation in operational philosophy centered on “user rhythm understanding” and “interaction fatigue management.”
Just as Supercell did with Clash Royale, Royal Match did not rely on gameplay restructuring to boost metrics. It avoided the inertia of repeatedly patching existing systems and instead delved into the user's mental landscape, reshaping the cognitive experience of “gameplay rhythm”:
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