🚀 Among Us just climbed into the Top 3 on the US App Store.
👉 Check FoxData Top Chart for real-time rankings across regions.
Some collabs are just fun. Others tap deep into gamer nostalgia — and that’s exactly what’s happening now. On September 10, 2025, HoYoverse and Innersloth officially launched the long-awaited Genshin Impact x Among Us crossover. Within hours, it was already trending across X, TikTok, and Reddit.
Back in 2020, these two games defined a generation of gaming:
Now, five years later, they’ve collided — and players are calling it the crossover we didn’t know we needed.
The event runs September 10 – October 10, 2025, and anyone who logs in gets the Paimon cosmetic set for free. These limited-time Among Us cosmetics 2025 are already being called some of the funniest crossover rewards in recent memory.
The bundle includes:
🎀 Paimon Wig
👗 Paimon Costume
✨ Crest of the Best Travel Companion Nameplate
Equip these items, and your crewmate instantly transforms into the iconic (and meme-worthy) Paimon. With her status as both mascot and pop-culture legend, it’s no surprise fans are flooding social media with screenshots.
HoYoverse clearly timed this collab for maximum impact. It launches alongside the Version 6.0 Luna I update, which brings:
By overlapping this collab with new content and anniversary freebies, HoYoverse ensures players log in and stay engaged, while Among Us benefits from a surge of returning users.
🔎 Find Out More: Genshin Impact x McDonald's: The Recipe Behind Their U.S. Collaboration Success
The hype isn’t just visible on social platforms — it’s also showing in the numbers. On launch day, Among Us climbed into the Top 3 on the US App Store Top Charts, fueled by the Paimon crossover.
The latest FoxData Market Report reveals how to overcome stagnation and discover your next growth opportunity.
𝑨 𝑴𝒖𝒔𝒕-𝑹𝒆𝒂𝒅 𝒇𝒐𝒓 𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒆𝒓𝒔!
Download now！
𝑾𝒉𝒚 𝒊𝒔 𝒈𝒓𝒐𝒘𝒕𝒉 𝒔𝒍𝒐𝒘𝒊𝒏𝒈 𝒊𝒏 𝒕𝒉𝒆 𝒂𝒏𝒊𝒎𝒆-𝒔𝒕𝒚𝒍𝒆 𝒎𝒐𝒃𝒊𝒍𝒆 𝒈𝒂𝒎𝒆 𝒎𝒂𝒓𝒌𝒆𝒕?
This isn’t just about skins — it’s about shared history. Both games were cultural lifelines during the pandemic years. They gave people connection, memes, and a sense of community when the world was in lockdown.
That emotional hook is why this collab feels powerful. For marketers, it’s a reminder:
👉 When nostalgia + timing + free rewards align, engagement skyrockets.
🔎 Want to analyze how collabs like this spike app downloads and user retention? Try FoxData's App Marketing Analytics— real-time insights into what’s trending and why.
Collabs like this aren’t just fan service — they’re growth engines. HoYoverse and Innersloth are using it to:
For app marketers, this is a textbook playbook. A smart crossover event can deliver exponential organic reach without heavy ad spend.
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Maybe. Not every collab blends nostalgia, hype, and free rewards this seamlessly. For gamers, it’s a fun way to relive the past. For brands and marketers, it’s proof that emotional resonance and timing can drive massive growth.
So — what do you think? Is this collab pure nostalgia, or a clever growth hack disguised as fan service?
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