Produced by: FoxData Global Mobile Data Research Center
Data period: June 1, 2025, to June 30, 2025
Data sources: App Store and Google Play platforms
By mid-2025, the global app market is increasingly exhibiting a "double line" evolution driven by generative AI:
on one hand, ChatGPT continues to dominate with remarkable user engagement, achieving initial success with its platform strategy;
on the other hand, traffic nodes represented by Threads, Temu, CapCut, and TikTok are strengthening multi-directional user interactions and cross-scenario penetration through the integrated "social + content + light e-commerce" model.
Meanwhile, utility-based mini-games and localized content are regaining attention. The active performance of Snake.io and Hongguo short dramas indicates that the product strategy of "lightweight + fragmented high-frequency usage" is expanding across multiple global markets.
- ChatGPT remains the leader with over 23.84 million downloads, continuing to drive the strong penetration of generative AI on mobile platforms. Evolving from a text assistant to a productivity tool, its platform-based deployment has been fully implemented across high-frequency usage scenarios.
- Meta’s social app Threads maintains second place with over 14.42 million monthly downloads, demonstrating sustained appeal in interest-driven social contexts, particularly among Generation Z and content creators, with increasing penetration rates.
- E-commerce platform Temu stays in third position with nearly 13 million monthly downloads, as its strategy of offering exceptional cost-performance and subsidies continues to garner positive feedback in emerging markets, especially Latin America, the Middle East, and Southeast Asia.
- ByteDance’s video editing tool CapCut ranks steadily in fourth place, surpassing 10 million downloads, reflecting ongoing demand for mobile video creation and further consolidating its strategic role within the content ecosystem.
- Hyper-casual shooting game KingShot makes a significant leap of 15 positions to enter the top five for the first time, with nearly 9 million monthly downloads, indicating that casual gaming still has breakout potential in mature markets such as the US and Japan.
- Core Google applications (Google, Google Maps) experience slight ranking declines but remain in the middle tier, maintaining their status as high-frequency tools on the App Store platform.
- Snake.io and PUBG Mobile demonstrate structural polarization in the gaming market: one representing lightweight, social casual gameplay, and the other exemplifying deep, battleground-style games with sustained retention and monetization.
- Chinese short drama platform Hongguo Short Dramas, despite dropping two positions, remains in the top ten with over 8.12 million downloads, highlighting the ongoing growth potential of AI-assisted short content storytelling in multiple languages and localized narratives.
- Instagram maintains its top position with over 45.69 million downloads, solidifying its role as a key entry point in the global social ecosystem. Its Reels short videos continue to expand in emerging markets, driving rapid growth in countries such as India, Brazil, and Indonesia.
- ChatGPT follows closely with 38.41 million downloads, demonstrating the increasing popularity of AI tools within the Android ecosystem. Lightweight adaptation and iterative optimization for Southeast Asian, Indian, and African markets are crucial for penetrating mid-range device user segments.
- WhatsApp Messenger remains in the top three with a strong monthly active user base and 33.81 million downloads. Its stable communication infrastructure, coupled with recent updates to group calls and channels, reinforces its role as a vital communication platform in emerging nations.
- TikTok Lite enters the top five with 27.86 million downloads, continuing to expand in markets with limited data bandwidth and entry-level devices, adopting a dual-growth strategy alongside the full version of TikTok.
- Snapchat rises three spots to fifth place with over 25.66 million downloads. Its innovative integration of AI-powered Bitmoji and AR lenses has rekindled interest among younger users in regions such as Mexico and the Philippines.
- The full version of TikTok experiences a slight decline, maintaining its position but dropping one rank, reflecting intensified competition within short video apps and the emerging diversion effect of Lite versions.
- Indian fintech app PhonePe makes a strong leap of four places into the top ten with 22.11 million downloads, highlighting the shift towards a "payment-as-platform" model that is replacing traditional banking gateways and fostering a new mobile financial ecosystem.
- Temu re-enters the chart at ninth place with over 21.82 million downloads, indicating the robust penetration of its combined e-commerce and gamified operational model among Android users.
- WhatsApp Business ranks tenth with 18.87 million downloads, emphasizing the trend of small and micro enterprises building lightweight customer service and transaction loops on the WhatsApp platform.
The evolution of global apps is entering a "vertical ecosystem + AI tools + content platform" three-dimensional integration phase.
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