Why You Should Localize Your Game for Latin American Spanish: 6 Key Reasons

Spanish is the official language in 21 countries, primarily in Central and South America.

The mobile gaming market in Latin America is projected to grow from USD 2.94 billion in 2024 to USD 4.74 billion by 2029.

This fact raises an important question.

Should game developers localize their games for Latin American Spanish, in addition to European Spanish?

The answer is a resounding yes, and here are six compelling reasons why.

The gaming market in Latin America is rapidly expanding, possibly outpacing Southeast Asia. Brazil ranks as the fifth largest global game market.

The Latin America Mobile Gaming Market is projected to grow from an estimated USD 2.94 billion in 2024 to USD 4.74 billion by 2029, with a compound annual growth rate (CAGR) of 10.01% during the forecast period.

According to the Ministry of Culture of Argentina, 70% of new users engage in video games, with more than 60% showing a preference for smartphone gaming. The lockdown measures implemented during the COVID-19 pandemic have led to an increase in the number of mobile gamers. Consequently, this rise in demand presents significant market potential for leading vendors in the industry.

4. Diverse Gaming Preferences

Latin America exhibits a wide array of gaming preferences, similar to the diversity seen in the U.S. market. Popular games range from Roblox to Traffic Escape!, with regional variations in preferred game genres. This diversity suggests that games not performing well in U.S. or European markets might find a receptive audience in Latin America.

According to FoxData, taking the Bahamas as an example, you can see the diversity of popular mobile games in Latin American countries. The top ten games in both download and revenue charts include genres like Action, Adventure, Casual, Puzzle, and Board.

5. Dominance of Android Devices

Android is the leading mobile operating system in Latin America, with 78% of smartphone users across six surveyed countries using Android devices. This prevalence is even higher in Brazil at 82%. The widespread use of Android provides a strong platform for targeting these users with Android-specific or compatible games.

6. Large Spanish-speaking Population in the U.S.

The U.S., without an official language, is home to a large Spanish-speaking population, with 41 million native speakers and 11 million bilingual individuals—more than in Spain. Many of these Spanish speakers are of Latin American origin, which means localizing games for Latin American Spanish could also cater to a significant U.S. demographic.

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