According to FoxData, "Legend of Mushroom," published by China's 4399, has frequently topped the best-seller charts in regions such as Hong Kong, Taiwan, South Korea, and Japan over the past six months. Its revenue performance has been equally impressive, with most of the income coming from in-game purchases.
Notably, since its launch in Japan on February 23, 2024, "Legend of Mushroom", "キノコ伝説:勇者と魔法のランプ", has maintained the top spot on the revenue charts during this period. To date, the total revenue from the App Store in Japan alone has reached $0.76 billion.
👉Check out the revenue chart in Japan here.
Since its launch in South Korea on December 21, 2024, "Legend of Mushroom", 버섯커 키우기, has also maintained the top spot on the revenue charts during this period. To date, the total revenue from the App Store in South Korea alone has reached $0.29 billion, significantly surpassing the second place on the revenue charts.
👉Check out the revenue chart in Korea here.
Why has this game become so popular in Asia, achieving such astounding revenue in a short period?
What strategies has it employed in its marketing and distribution?
In the following text, we will further analyze the secrets behind the game's revenue success.
Similar to most idle games, "Legend of Mushroom" features a simple yet addictive loop mechanism. The game focuses on easy development and a "Slot" mechanism.
The "Magic Lamp" is the core of this game. Players can obtain a magic lamp with 10 equipment slots after defeating bosses. By clicking on the magic lamp, players can draw equipment. The slots and attributes of this equipment are random, and the level and rarity of the dropped equipment are related to the magic lamp's level and the player's current level.
Players can spend gold and time to upgrade the magic lamp, which increases the drop rate of higher rarity equipment. By selling unwanted equipment, players can earn gold and gain experience points to level up their characters. This smooth and simple "combo" significantly increases the player's game time.
Additionally, "Legend of Mushroom" incorporates auto-disassemble equipment and idle mechanisms, allowing players to level up easily without manual operation. The game emphasizes "automated development," appealing to idle game players who enjoy hands-free progression and value enhancement.
The case of "Legend of Mushroom" underscores the importance of a diversified approach to user acquisition. As the user acquisition market matures and competition intensifies, costs have risen, particularly on mainstream channels like Google and Meta. This makes it crucial for advertisers to explore new avenues for traffic growth.
By leveraging mid-to-long-tail traffic, advertisers can reach a broader user base and niche markets at a lower cost, thereby increasing market coverage.
Recognizing this need, FoxData's sub-brand, FoxAdvert, provides advertisers with diversified traffic growth and monetization solutions.
Partner with FoxAdvert to fuel your brand's potential in Google, social, and app markets, and ignite your revenue growth with our data-driven solutions.
