Mobile App localization is something that troubles most app marketers due to its complexity and time consumption.
However, the potential for acquiring new customers and increasing revenue forces developers to take this step to capture a larger market share.
To help you spend less time on efficient localization research for your mobile app, FoxData has already launched a keyword translation feature, which you might have noticed.
The FoxData automatic keyword translation feature is designed to help you achieve the most comprehensive keyword localization in the least amount of time.
You can find it under the
ASO Keywords section in Tracked Keywords, Keywords Ranked, and Keyword Explore.
What's the value of keywords translation？
In order to localize your app store listing, you need to find keywords in a local language and optimize your app store listing with them.
There are basically 3 ways how you can find relevant keywords in other languages for your app store listing:
- Manually translate all potential keywords that you have for your main locale
- Have a big and international team that can natively work with keywords from different localizations
- Use a magic button inside ASO tool that auto-translates keywords from all languages to English
You can choose the appropriate method to find suitable localized keywords based on your resources and budget. Currently, the translation feature in FoxData ASO Keywords is available for free, providing an excellent way to translate keywords cost-effectively and efficiently.
You don't need to manually translate or use third-party translation software, which means you can save a significant amount of time.
You don't need to invest substantial resources in hiring an international team, which means you can reduce your costs.
Next, we'll show you how to localize your keywords quickly and easily.
How to localize your app with keywords translation？
1. Prepare Your app for Localization
To begin app localization, you must first choose the market you wish to target and assess both its opportunities and risks.
Once you've identified your target market, you can switch your app to that market for subsequent keyword list optimization!
Currently, FoxData-ASO Keywords supports translating keywords into Russian, Japanese, Simplified Chinese, English, and Korean.
You can find this button in the top right corner of the Keyword Breakdown section.
Soon, we will cover more major regional languages.
🗒️ Note: If your native language is not covered, feel free to suggest it to us directly via social media or email.
2. Check Keyword Rankings
You can start researching keywords by checking the keyword rankings and viewing the keywords you have already ranked for in that market.
After selecting your target market, don't forget to choose your native language in the translation button.
This way, you can clearly understand all the keywords.
You can research the keywords that are currently ranking well in your target market and then track them to form a new keyword list for future consideration to embed these top-ranking keywords into your app's text metadata.
👏Expert Tips: The app store's search algorithm takes into account the keywords in the app's text metadata. By embedding top-ranking keywords, your app's ranking in relevant searches may improve, thereby increasing the chances of being discovered by users.
3. Explore Keywords
Next, you can use the Keywords Explore feature to explore localized keywords for your target market.
Explore Competitor Keywords
We recommend that you gain inspiration from the keywords that your competitors rank for.
Spend time researching the keywords they focus on, and you can discover interesting insights about their keyword strategies.
You can also find strong keywords that your competitors have not targeted. This can make it easier for you to achieve good rankings.
📝For example: According to Keywords Explore-Competitors Analysis, we found that ChatGPT's competitor GP Chat ranks second in the Japanese market for the keyword "3 秒 敬 語" (3 seconds honorific in English), but ChatGPT has not covered this keyword.
Therefore, this keyword could be considered for inclusion in a new localized keyword list.
Explore Market Keywords
By researching market keywords, you can gain a deeper understanding of the needs and preferences of your target market. This helps you identify which keywords are more appealing in specific regions or cultures.
FoxData will recommend high-potential keywords for your target market at the top, such as those ranked number one.
Additionally, through Market Keywords, you can explore more Competitor Keywords, Market Category Keywords, and Global Hot Keywords.
If you find a keyword that interests you, remember to click on it or search directly for deeper research.
You will further discover more localized Top App Keywords, Categorized Keywords, and Long-tail Keywords.
Smart Recommendations
Smart Recommendations is another great way to discover new keywords for your new locale. It is based on your current keyword list and generates keyword suggestions through FoxData AI.
By completing each step, you will be able to gather a large number of potential keywords for your backlog. As the next step in mobile app localization, you need to prioritize them and add them to your metadata.
With just one click, you can translate keywords from any language to English and create backlogs with highly relevant keywords across different locales.
Don't hesitate—dive in and try
it out now!
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