How to Conduct Competitor Anlysis Efficiently With "App-Competitor" Feature

The "Competitor" is a feature designed to help you conduct competitor analysis effectively with multiple dimensions such as "App Info", "Est. Download", "Est.Revenue", "Ranking", "Rating & Review", and "Keyword".

The "Competitor" feature is divided into two sections: "Competitors Analysis" and "My Competitors".

The "Competitors Analysis" section uses data visualization to assist you in comparative analysis, while the "My Competitors" section helps you conduct an in-depth analysis of competitors using the aforementioned dimensions.

To view key Competitor metrics and insights:

Go to Dashboard > Search.
Enter the app or game you'd like to analyze.
To target your analysis, click "Track app" to reach the "App" overview page.
To click "Competitor" and then you can view "Competitors Analysis" and "My Competitors".

🗒️ Note: If it's your first time using this feature, you'll see the following three prompts.

You can start your competitive analysis journey with any one of these prompts.

The middle option, "Track these Apps," consists of apps automatically recommended to you by the system.

By clicking on it, you can start your journey of tracking competitors.

If you don't like the system automatically recommending competitor apps for you, that's okay.

FoxData allows you to choose your own competitors.

By clicking on "+Add Competitors" in the top left corner or "Add a competitor" at the bottom, the same pop-up will appear to help you select your competitors and start your competitive research.

Key Metrics & Insights

Competitors Analysis

FoxData provides competitor comparison data in an intuitive four-quadrant chart, helping you better understand the competitive landscape.

This allows you to identify the strengths and weaknesses of both your competitors and your own products, enabling you to make more informed business decisions.

🗒️ Note: When examining the chart, the largest icon represents the app you are tracking, while the smaller icons represent the competitors of your tracked app.

FoxData supports the analysis of multi-dimensional competitor data to help you gain more comprehensive insights, beyond just the "Ranked Keywords" and "Est. Downloads" you currently see.

You can directly filter the dimensions of data you want on the Abscissa (x-axis) and Ordinate (y-axis).

Absissa includes Ranked Keywords, Number of Top3 keywords, Ratings, and Number of version updates.
Ordinate includes Rank In Apps / Games, Category Ranking, Visibility Score, Est.Downloads(7 Days), and Est.Revenue(7 Days).

👏 Expert Tips: It's important to note that not all data dimensions are better when higher. For example, in the Ordinate (y-axis), both "Rank In Apps / Games" and "Category Ranking" indicate better rankings with lower numbers.

My Competitors

The second section "My Competitors" corresponds to the specific data details of the eight dimensions in the first section "Competitors Analysis" chart.

By understanding these specific data details, you can gain a better understanding of your competitors' market strategies and performance, enabling you to develop more effective market competition strategies and enhance your own market competitiveness."

FoxData supports you in conducting comparative research on your competitors.

1v1 Competitor Analysis: You can select your target competitor and then click "Compare" in the last column to conduct a 1v1 competitor analysis.

1vN Competitor Analysis: You can also select multiple target competitors and then click "Compare Selected Apps" in the top right corner to conduct a 1vn competitor analysis.

Regardless of the type of competitor analysis, we offer the following six dimensions: App Info, Est. Download, Est. Revenue, Ranking, Rating & Review, and Keyword.

Simply click on the data dimension you're interested in to jump to the corresponding feature section for more in-depth competitor analysis.

App Info

Before diving into a deep competitor analysis, we recommend that you first gain a basic understanding of the competitor app.

"App Info" allows you to conduct a comprehensive examination of your competitors.

By clicking on this dimension, you can jump to the ASO Report to conduct an in-depth study of the competitor's App Name, Subtitle, Description, App Icon, Screenshots, Keywords Distribution, App Info, Rankings, Rating & Reviews, and Versions.

💡Read More: How to Optimize Your App's Matadata Effortlessly with "ASO Report"

Est.Download

FoxData supports you in viewing the download comparison performance of the apps you track along with their competitors.

This helps you quickly gain insights into market trends and competitive dynamics, allowing you to develop more effective business strategies and product optimization plans.

By clicking on the "Est. Download" dimension, you can directly jump to the "Estimated Downloads" feature to view competitor performance.

FoxData's "Estimated Downloads" feature not only provides a line chart of competitor download volumes but also offers specific data details.

By analyzing the line comparison chart, you can understand changes in competitors' performance over specific periods, helping you identify successful marketing campaigns or product updates.

📒 Note: The orange dots on the horizontal axis of the line chart below represent Event Nodes. You can click on these to see if the event is related to changes in downloads.

By examining specific download numbers, you can conduct more precise market share analysis to assess competitors' user growth rates and market penetration.

Est.Revenue

FoxData allows you to view the revenue comparison performance of the apps you track along with their competitors. This helps you quickly gain important financial insights into market dynamics and competitive landscapes.

By clicking on the "Est. Revenue" dimension, you can directly jump to the "Estimated Revenue" feature to view competitor performance.

FoxData's "Estimated Revenue" feature not only provides a line chart of competitor revenue but also offers specific data details.

By observing revenue trend changes, you can identify seasonal market fluctuations and long-term growth trends.

Identify which competitors performed exceptionally well at specific times and analyze their strategies and actions.

📒 Note: The orange dots on the horizontal axis of the line chart below represent Event Nodes. You can click on these to see if the event is related to changes in downloads.

Use specific data to identify market opportunities and threats, and adjust your product strategy and market positioning accordingly.

Ranking

When conducting a competitive analysis, reviewing competitors' rankings is a crucial step to understand their market performance and user recognition.

Ranking data can help you identify competitors' strengths and market positions, allowing you to adjust your own strategy to enhance competitiveness.

Simply click on "Ranking" to navigate to "Category Ranking-Competitor Ranking" for competitor ranking research.

FoxDta enables you to view both Current Ranking and Historical Ranking to analyze competitors' market positioning and user appeal.

💡Read More: How to Drive Your App Marketing Efficiency with FoxData "Category Ranking"

Rating & Reviews

In competitive analysis, examining Ratings & Reviews is a key step to understand user satisfaction, app strengths and weaknesses, and market feedback.

By conducting an in-depth analysis of ratings and reviews, you can gain valuable user insights about competitors' products, which can guide product optimization and market strategies.

Simply click on "Rating & Reviews" to navigate to "Rating & Reviews-Competitors" for competitor ratings and reviews research.

FoxDta allows you to conduct a Rating Comparison and Reviews Comparison to gain deeper insights into competitors' user feedback and market performance.

💡Read More: How to Craft a Targeted Marketing Strategy With the "Review & Ratings" Feature

Keywords

Conducting a Keywords analysis of competitors is a crucial step to understand their App Store Optimization (ASO) strategy, market positioning, and user acquisition tactics.

By analyzing competitors' keyword usage, you can identify opportunities, optimize your own keyword strategy, and increase your app's visibility and downloads.

Simply click on "Keywords" to navigate to "Keyword Explore-Competitors" for competitor keyword research.

You can directly click on "All Keywords," "Unique Keywords," "Shared Keywords," "Improved Rankings," "Rising Search Volume," and "Competitor Higher Rankings" to access specific keyword data for each section.

💡Read More: How to Enhance Your App's Visibility With "ASO Keywords"

What is the value of "App-Competitor" feature?

"App-Competitor" feature holds significant value for developers aiming to enhance their market position and optimize their strategies.

1. Market Positioning and Strategy Development

Understanding Market Dynamics: By analyzing competitors' rankings, ratings, and reviews, businesses can gain insights into market dynamics, identify leading players, and understand what drives their success.
Identifying Opportunities and Threats: Competitor analysis helps in spotting market opportunities that competitors may have overlooked and recognizing potential threats from emerging players.

2. Product Improvement and Innovation

User Feedback and Satisfaction: Analyzing competitors’ ratings and reviews provides valuable insights into user satisfaction, common issues, and desired features, guiding product improvements.
Benchmarking: By comparing product features and user feedback, businesses can benchmark their offerings against competitors, identifying areas for innovation and differentiation.

3. Optimization of Marketing and ASO Strategies

Keywords and Visibility: Through keywords analysis, businesses can understand competitors' ASO strategies, identify high-performing keywords, and optimize their own app store visibility.
Effective Targeting: Insights into competitors’ market positioning help in refining targeting strategies for marketing campaigns.

4. Informed Decision-Making

Strategic Planning: Comprehensive competitor analysis provides a data-driven foundation for strategic planning, helping businesses make informed decisions about product development, marketing, and expansion.

Competitor analysis equips businesses with the insights needed to refine their competitive strategy, improve their products, and better meet customer needs, ultimately leading to enhanced market success and growth.

FAQs

Q: What is the main purpose of the "App-Competitor" feature?

A: The "Competitor" is a feature designed to help you conduct competitor analysis effectively with multiple dimensions to enhance their market position and optimize your strategies.

Q: Is the "App-Competitor" feature available for both iOS and Android apps?

A: Yes, FoxData's "App-Competitor" feature supports both iOS and Android platforms, providing insights for apps across both ecosystems.

Q: Why does it only show data for my app and not for competitors after I click on the "Est. Revenue" dimension and navigate to Estimated Revenue Feature?

A: If your competitor's app is completely free, then there won't be any corresponding revenue data.

Q: Is there a tutorial on how to use the "App-Competitor" feature?

A: Yes, FoxData offers comprehensive tutorials and support documentation to help you make the most of the "App-Competitor" feature. You can find them in FoxData blogs or help center.

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