ReelShort is seeing a download surge right now and that's pushing it up the charts to #17 overall in the US App Store and #19 on Google Play. Within half a month, the software improved from #150 to #17 in the overall rankings, and even to #3 in the overall charts on 15 November 2023, according to our App Intelligence. This blog discusses how ReelShort became a great hit around the globe, especially in the USA.
Launched in August of the previous year, ReelShort stands out as a high-definition short-play platform developed and managed by Crazy Maple Studio, the overseas arm of COL. This year, the app witnessed a significant boost in downloads, thanks to the popularity of two standout short plays, "Fated To My Forbidden Alpha" and "Never Divorce a Secret Billionaire Heiress," both exclusively featured on ReelShort.
ReelShort specializes in streaming short plays known for their concise duration, cost-effectiveness, extensive episode count, and quick production cycles—typically completed in less than a week. These distinctive features collectively contribute to a streamlined business verification process and yield high return efficiency.
A typical short play series encompasses 80 to 100 episodes, each ranging from one to two minutes in length. Crafted to enthrall audiences, these series are renowned for their intense drama, numerous plot twists, and impactful climaxes.
ReelShort's excellent performance stems from the company's understanding of content and the resources it has accumulated over the years. In addition to Reelshort, Crazy Maple Studio has also launched two fiction products under its umbrella, Kiss and Chapters. Crazy Maple Studio has accumulated content resources in North America for many years. Chapters was launched in overseas markets as early as 2017, and is now in the top tier of interactive fiction category in the U.S. Meanwhile, Kiss's content library also includes novels from best-selling authors such as USA Today and The New York Times, etc. Crazy Maple Studio has almost encompassed the three major categories in the IP spin-off chain, namely, short plays, online articles, and interactive novels.
Chapters is online in major countries and regions around the world, with 21 language categories, and has accumulated a large number of female-oriented content and users. The company is very good at female-oriented topics and knows the demand points of female users.
At the same time, ReelShort accurately combines digital marketing and content marketing. Overseas promotion requires buying volume, and Crazy Maple Studio's accumulated channels and user profiles allow for precise promotion. It utilizes Paid Social Ads to boost campaign effectiveness and growth, user audience, and revenue. Chapters and ReelShort, as well as other product matrices, will also promote each other, with traffic interoperating across multiple platforms to boost product gross margins.
ReelShort's success would not have been achieved without the accumulation of resources from Crazy Maple Studio, but even more so without digital marketing. To become the next ReelShort you need to focus on Paid Social Ads as it can boost campaign effectiveness and growth, user audience, revenue, and contextual data from any source. Unlike traditional film and TV dramas, it is important to place ads on external media platforms such as Instagram, Twitter, YouTube, and other apps. The edited clips of short dramas are used as materials to buy volume on these platforms, attracting a large number of overseas users to pay attention to them and download the App to watch the full content, which is close to the payment model of online novels. With the huge user base and powerful promotion resources of media platforms, it can effectively increase the exposure and audience of short drama works.
Video material: 30s-1min episode clips are used to show the classic and highlights of short dramas, or to show users' evaluation and feedback, so as to attract the attention of new users
Picture material: usually consists of pictures of the episodes with the introductory text or simple cover and episode introduction, which simply and directly show the information of the episodes
Video and image materials can gain the attention of new users by showing the exciting content of the short drama itself. If more interactive trial ads can be added, it may bring better results.
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