How Picsart Uses Custom Product Pages to Boost App Store Performance

Want more of the right users to find and download your app? Picsart found a smart way to do just that—by using Apple’s Custom Product Pages (CPPs). These pages help apps show the right message to the right users, and they’re quickly becoming a must-have for growth.

🔗 Read More: A Step-by-Step Guide to Custom Product Pages (CPPs) for Apple Ads

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About Picsart

Picsart is the world’s largest digital creation platform, packed with AI-powered tools for designing, editing, and sharing content. It’s especially popular among creators looking for a flexible, easy-to-use toolkit.

The app is available in 30+ languages across 180 countries and was the top 20 most downloaded app globally in 2021.

According to FoxData-App Intelligence, Picsart saw peak downloads in August 2024, reaching 2,657,258 downloads. Over the past year, the monthly average has been approximately 2,220,209 downloads.

Global Downloads Trend for Picsart

Explore this data and compare it with other top-performing apps using the Global App Market Research Tool - Competitor Analysis for Apps on FoxData.

How Picsart Leverages Custom Product Pages (CPPs) for Growth

Reaching Diverse Audiences Through Targeted Creative

Picsart attracts a wide range of users—from casual photo editors to advanced creators. Using CPPs, the team customizes each App Store page to reflect the intent behind specific keyword searches.

For instance, a user searching “AI image generator” is directed to a custom page showcasing that exact feature—making the experience more personalized and conversion-friendly.

Apple Search Ads Integration

One of Picsart’s most effective strategies is pairing CPPs with Apple Search Ads. By aligning keyword-specific ads with matching CPPs, they create a seamless journey—from search to install—boosting both relevance and ROI.

Going Beyond Apple: Custom Pages for Local Markets

CPPs aren’t just limited to Apple platforms.

Picsart successfully extended this strategy to Yahoo Ads in Japan, where Yahoo remains a top platform. Thanks to deep linking, they delivered localized CPPs—resulting in higher relevance and improved performance.

Other High-Impact CPP Use Cases

• Today Tab Ads — These require a CPP and can highlight seasonal or feature-based campaigns.
• External Network Ads — Many platforms allow deep linking to specific App Store pages.
• Editorial Collaborations — Custom pages aligned with editorial features can enhance visibility.
• ASO Testing — Swap out screenshots and creatives to A/B test and improve organic rankings.

🔍 More Tips: Unlocking Mobile Growth with Apple Search Ads and Custom Product Pages

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Key Takeaways: Building High-Impact Custom Product Pages

If you’re exploring CPPs for your app, here are Picsart-inspired strategies to guide your game plan:

• Define your goals: Is your CPP meant to drive installs, highlight a feature, or support a seasonal push?

• Prioritize high-impact pages: Start with segments that matter most, then scale.

• Create reusable templates: Speeds up the build process when new campaigns roll in.

• Match user intent: Group keywords and align creative assets accordingly.

• Test constantly: Use CPPs as testing grounds for new visuals, copy, and feature emphasis.

• Bridge UA and ASO: Insights from CPP performance can strengthen both paid and organic strategies.

• Localize smartly: Always consider language, culture, and platform behavior in each region.

• Show value upfront: Lead with features and benefits that matter most to each segment.

• Automate wisely: Use tools like FoxData to streamline CPP workflow.

Final Thoughts

Custom Product Pages aren’t just a nice-to-have—they’re a growth multiplier. Picsart’s success shows that CPPs, when used strategically, can unlock real results: more relevance, better conversions, and higher ROI across multiple acquisition channels.

Turn your App Store presence into a high-performing user acquisition engine.

🚀 FoxData helps you scale, test, and win—faster. Try FoxData today and start building CPPs that convert.