Definition
An app subtitle is a brief summary that appears below the app name in the App Store for iOS. It provides users with a snapshot of what the app does in a concise and clear way. The subtitle is limited to 30 characters and is a crucial element of App Store Optimization (ASO).
Role of App Subtitle in ASO
The app subtitle plays a significant role in ASO for several reasons:
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Keyword Optimization: The App Store algorithm considers the keywords used in your subtitle when ranking your app in search results. Including relevant keywords can help improve your app's visibility.
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User Understanding: A well-crafted subtitle can quickly communicate your app's core functionality or value proposition to potential users, helping them understand what your app does at a glance.
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Conversion Rate: A compelling subtitle can influence a user's decision to download your app, thereby increasing your conversion rate.
Best Practices for Writing an App Subtitle
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Be Concise: With a 30 character limit, your subtitle needs to be short and to the point.
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Include Keywords: Use relevant keywords in your subtitle to help improve your app's visibility in search results.
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Communicate Value: Clearly communicate the value or main benefits of your app.
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Avoid Keyword Stuffing: While it's important to include keywords, they should be integrated naturally into your subtitle. Keyword stuffing can lead to a poor user experience and potentially negative consequences from the App Store.
Conclusion
An effective app subtitle can significantly enhance your ASO efforts by improving your app's visibility and conveying its value to potential users. It's important to keep your subtitle concise, keyword-optimized, and focused on communicating the core functionality or benefits of your app.
