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Why Can 'AFK Journey' Sweep the 2024 Mobile Game Awards?
Let's explore the game's performance since its release and the reasons behind its success!
Release Time : 2024-12-19
Last updated : 2024-12-20
AFK Journey Nominated "Mobile Game of the Year" by The Game Awards and Named Best Game of 2024 by Google Play and the Apple App Store.
AFK Journey, a sequel to the well-known title AFK Arena, released globally on the App Store and Google Play in August 2024.
In just four months, it has won multiple awards and nominations and received widespread acclaim. This indicates that the game is a success from both the industry's and players' perspectives.
Let's explore the game's performance since its release and the reasons behind its success!
What is AFK Journey？
"AFK Journey," as the sequel to "AFK Arena," was globally launched in August 2024 after a period of trial runs in select regions.
As a role-playing game, "AFK Journey" incorporates elements of card games, strategy, and tactical board games.
In "AFK Journey," players are tasked with assembling a team of heroes to battle various enemies. While the combat is automated, players must make strategic decisions regarding positioning and upgrades to secure victory.
AFK Journey Game Performance
Global Downloads
AFK Journey leads in global downloads among similar new games.
According to our App Intelligence, from its global release in August to December 15th, AFK Journey reached a total of 5,679,998 downloads on the App Store and Google Play, surpassing 5 million.
On the App Store platform, AFK Journey attracted 1,655,016 users, with Japan (18.68%), South Korea (17.34%), and the United States (16.34%) being its primary markets.
Compared to the App Store, the game's downloads on Google Play were 2.4 times higher.
During this period, AFK Journey gained 4,024,982 users on Google Play, with nearly half of them coming from Japan, accounting for 46.06%.
Global Revenue
Since its global release, AFK Journey has generated significant revenue.
According to Estimated Revenue, from its global launch in August to December 15th, AFK Journey's total revenue reached 99,235,752, 100 million mark.
The spending patterns of AFK Journey's users differ from its download demographics. Taiwan, South Korea, and Hong Kong are the top three revenue-generating countries on both the App Store and Google Play.
Notably, Taiwan is the primary revenue source on the App Store, accounting for nearly 44.21% of the income.
South Korea is the primary country for user spending on Google Play for AFK Journey.
Ratings&Reviews
AFK Journey has strong app store ratings globally.
According to FoxData-Global Overview-Ratings&Reviews, AFK Journey consistently receives ratings well above 4.0 across all regions covered by both the App Store and Google Play.
In some areas, the game even achieves a perfect score of 5.0.
With such a strong reputation, AFK Journey holds several advantages in the eyes of its users.
According to the "AI Review Summary," we quickly gathered insights into the positive perceptions of its primary user base, particularly Japanese players.
According to the "AI Review Summary," we quickly gathered insights into the positive perceptions of its primary user base, particularly Japanese players.
Players express high satisfaction with AFK Journey's character design, storyline, ease of play, generous rewards, visuals, and art.
These elements contribute significantly to the game's positive reception and strong user engagement.
These elements contribute significantly to the game's positive reception and strong user engagement.
AFK Journey has clearly succeeded in creating an immersive and captivating world for players through its gameplay and art design.
The game aims to deliver a deeply immersive user experience, and user feedback indicates that it has achieved this goal!
👉 Click here to quickly explore AFK Journey's smart review summary!
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Monetization Strategies
Similar to numerous RPG games, AFK Journey generates revenue through in-app purchases, specifically utilizing a gacha system.
Gacha
In AFK Journey, one of the primary objectives is to continually collect new heroes to assemble a formidable team for battling enemies. While players can acquire basic heroes through regular gameplay, obtaining rare and powerful heroes requires engaging with the game's gacha system.
To summon new heroes, players must use a currency known as Invite Letters. These can be acquired through gameplay, purchased in game store bundles, or exchanged for other in-game currencies.
The game employs a traditional gacha system, categorizing heroes by rarity levels: common, rare, epic, and legendary. Additionally, a pity system is implemented, ensuring that players receive a strong hero after a certain number of unsuccessful summons.
Subscription Options
For players who enjoy battle pass features, the developer offers two monthly subscription options: the Classic Gazette and the Premium Gazette.
The Classic Gazette, priced at €4.99, provides diamonds and other in-game resources like gold and hero essence for 30 days. Meanwhile, the Premium Gazette, available for €14.99, offers additional rewards, such as exclusive cosmetic items and hero boosts.
These subscriptions are designed to encourage regular logins and promote long-term engagement, offering good value for money to players who are already committed and loyal to the game.
Advertising Strategies
Paid Social Ads
Unlike many other games that use misleading ads, AFK Journey focuses on showcasing real gameplay features.
According to Meta Ad Creatives, the game often employs long-form advertisements that highlight its storyline and most appealing aspects, such as hero battles, epic boss fights, and character summons.
While some ad creatives are purely gameplay-based, others use UGC content and similar hooks to attract user attention.
👉 Click here to check more meta ads creatives of AFK Journey.
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Influencer Marketing
AFK Journey has collaborated with influencers from various regions, customizing content to suit each market for optimal reach and engagement.
For Western audiences, the game initiated YouTube campaigns featuring online personalities such as animator Rubber Ross and streamer LilyPichu. In Japan, actress and gaming personality Honda Tsubasa serves as the game's ambassador.
To commemorate the game's launch in Japan, a campaign was launched on X (formerly Twitter), offering users the opportunity to win her signed autograph.
👉Read more Game Market Insigts&Trends.
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