What's the Top Search Keywords of 2023 in App Store? Keywords are bread and butter for ASO specialists and app marketers. Which keywords should we pick? Let's discover the trends that shaped 2023!
The 2023 top 10 keywords list is included in the following picture. It's obvious that social apps and entertainment apps are the trend for 2023. If you want to know more about keyword trends in the app market, why not check Top Charts on FoxData?You can filter Category, Avg. Search Vol. , Total Search Vol., and regions according to the needs.
A shift from 2022 is evident, with only 5 keywords maintaining their top 10 status: "instagram," "snapchat," "facebook," "whatsapp," "youtube," and "tiktok." Soical apps remain an enduring trend.
The 2023 US top 10 list includes in the following picture. If you want to know more, check 2023 US top 10 list on FoxData. You can compare Search volume trends and Search Results specifically on FoxData, which will help you make your decision and strategy.
What's the reason behind the dominance of branded terms among the top keywords of 2023? It's no surprise that apps like Instagram or TikTok are widely used, yet the vast ocean of potential keywords extends well beyond the app names found in the stores. In App Store, the prevalence of branded terms is particularly intriguing.
If your app or game incorporates features that align with popular platforms like Instagram or Facebook, it stands a better chance of being downloaded. People are drawn to apps that interact with the brands they already use and love. To capitalize on this, developers cleverly include these branded keywords in their app's metadata. Of course, it's crucial to clarify that the app offers something complementary, not a substitute—for instance, 'Saver for Instagram'—to avoid misleading users. By doing so, apps can climb the search rankings and reap the benefits that come with greater visibility.
Curious about the extent of branded keyword usage in 2023? Let's dive into the data with analytical prowess! We'll keep our scope manageable, focusing on the top 10 keywords for each country.
A comparative table indicates the top 10 keywords with the highest search volumes across the United States, United Kingdom, France, Germany, Spain, and India. As shown in the following picture, there are 100% branded keywords of the top 10 keywords list in the United States, the United Kingdom, France, Germany, Spain, India, while 70% in India.
As the above picture shows, most of the keywords in the top 10 keywords list are entertainment apps. In the realm of entertainment, the supremacy of global brands over local entities is evident in search traffic trends. The entertainment charts are dominated by a handful of global juggernauts, with branded keywords such as "Roblox," "YouTube," "Netflix," and "TikTok" claiming the top four spots in almost all of the 6 surveyed countries. It's only in the lower echelons of the rankings that regional preferences begin to surface.
For instance, in India, local streaming services "jio cinema" and "book my show" secure the third and seventh positions, respectively. In Italy, the streaming platform "mediaset infinity" makes an appearance at number ten, reflecting a more localized search interest. 
In 2023, India saw a significant presence of mobile payment apps in the top searches, with "Google Pay," and "Phone Pay" being particularly popular, while there are no mobile payment apps in in the top 10 keywords list in the other 5 surveyed countries.
In the finance app category, the influence of regional preferences is far more pronounced than in entertainment. PayPal stands out as the singular app with a truly global search footprint, appearing consistently across different countries. Beyond that, the charts are heavily populated with local terms, particularly those associated with emerging challenger banks and financial services.
The nuances extend to the types of financial products that are popular in specific regions. For instance, in the United States, there is a noticeable demand for P2P (peer-to-peer) payment apps designed to facilitate easy transfers of small amounts of money between individuals. Venmo, a pioneer in this space, ranks third in search queries, demonstrating its strong presence. Another P2P payment service, Zelle, also makes its presence known at the forth position.
Cryptocurrency remains a topic of high interest as well, with the branded keyword "binance" for the cryptocurrency exchange appearing in the top search charts of France, Germany, and the UK. This reflects a sustained global intrigue and engagement with the world of digital currencies.
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