Narrowing Keyword Coverage: The algorithm now appears to focus on relevance, potentially indicating a new update that prioritizes the quality of search query matches with app features.
👉The related blog: Utilizing Keywords Tools to Improve Your App Marketing Performance(1)
Long-Tail Keyword and Relevance Emphasis: There's a newfound preference for long-tail keywords, suggesting that specificity and relevance are becoming more critical for app discoverability.
👉The related blog: Which Keyword Drives Your App Downloads? Choose the Right Keywords with FoxData
Penalty for Keyword Stuffing: The updated algorithm is cracking down on keyword stuffing, urging a more strategic approach to metadata optimization.
Enhanced Semantic Analysis: The algorithm's improved understanding of context and synonyms demands more sophisticated and contextually relevant keyword strategies.
To stay competitive, developers should keep a close eye on:
Keyword Rankings: Track your app's keyword rankings and note any changes using tools like FoxData.
If your keyword rankings suddenly show a significant drop, it is a reflection of the iOS app store algorithm that has been adjusted. In other words, Ranked Keywords Trend can release the signal of algorithm adjustment in time. And remind you to pay attention to your keyword strategy.
Download and Conversion Rates: Watch for fluctuations in downloads and conversion rates to spot potential impacts from algorithm updates. If downloads rise or fall sharply in a short period of time, excluding the competent control of marketers, it is caused by the adjustment of the iOS App Store.
App developers and marketers should pay keen attention to the changes in this dimension of downloads, especially the abnormal rise and fall before and after the peak, which means the indirect impact of the algorithm update to some extent. Timely attention can help marketers adjust keyword strategies in time.
Visibility Score: Utilize analytics platforms to monitor your app's visibility score in the App Store. Visibility score calculated is based on the overall performance of the app in the app store and it represents the degree to which users have the opportunity to discover this app through search keywords, visiting rankings, etc.
The full score is 100 points. Reelshort scores 70.
Obviously, it has a quite good visibility score here, which proves that it has an advantage in terms of keyword coverage, ranking, and so on.
What about the ASO condition of your app? Why not check your app's visibility score on FoxData now?
Or you'd like to improve your app‘s visibility score firstly, check this blog👉 How to Perform ASO Keyword Research and Boost Your App's Visibility
Competitor Analysis: Observe competitors' keyword rankings to glean insights into the algorithm's behavior.
FoxData can help you do competitor research. You can track competitors under the feature "Keywords Ranked", where you can make a comprehensive analysis of competitors' Keywords. Beyond that, you can view the changes of your competitor's keywords directly.
Take Reelshort's keywords on December 4 and December 5 as an example, it's obvious that there is a big change in many keywords. You can study the words that dropped precipitously in a short period of time for you and your competitors, and the commonality of these words reflects the algorithms adjusted by the iOS app store.
Metadata Optimization: Regularly refine your app's metadata to align with the algorithm's emphasis on relevance and quality.
The December changes in the App Store's algorithm pose new challenges and opportunities for developers. By understanding and responding to the algorithm's focus areas and keeping tabs on key performance indicators, you can navigate these updates successfully.
Now just join FoxData and embark on a journey of business growth as we unveil a FREE App Data Analytics Tool, which boosts your downloads, increases your user base, and watches your performance soar to new heights!