Unlocking Success: Dive Deep into 2023 App Buyer Behavior for Valuable Insights and Strategies

This blog explores insights into the 2023 apps buyer behavior, providing valuable information about their preferences and priorities.
2023-09-28

Empowered by Value: 5 In-Depth Insights and Strategies of 2023 Apps Buyer Behavior


In today's corporate world, businesses face economic challenges that urge them to invest in technology for growth and competition. The 2023 apps buyer seeks value-driven solutions that deliver tangible results quickly. This blog explores insights into the 2023 app buyer behavior, providing valuable information about their preferences and priorities. Understanding these trends will help apps vendors tailor their strategies to meet the demands of this dynamic market.

The Significance of AI

In 2023, AI takes center stage as organizations aim to optimize operations, cut costs, and drive business growth. Buyers are eager to invest in AI-powered solutions, making AI functionality a crucial factor in app selection. Vendors that incorporate AI into their offerings can tap into this growing demand and deliver cutting-edge solutions.

Buyers see AI as foundational to their business strategy

PERCENTAGES OF RESPONDENTS WHO TRUST STRONGLY IN AI

Seeking Balance Between Speed and Security

Security remains a top concern for buyers, but there is a discrepancy between recognizing security's importance and actual behavior. While many buyers require security assessments before purchasing apps, over half of respondents admitted to buying apps without proper vetting from their IT or InfoSec teams. Vendors must find a balance between speed and security to meet buyer expectations and build trust in their products.

CYBER MONDAY SALE IS LIVE! 🎉
🔥 OFFER I: Start your first subscription with a massive 30% OFF! 📈 OFFER II: Purchase any of our solutions and spend up to $300, then bag a complimentary 1-Month Standard Plan!
Get the biggest deal now!


IDENTIFY A DEPARTMENT AS RESPONSIBLE FOR CONDUCTING SECURITY OR PRIVACY ASSESSMENTS


Priorities Vary Based on Company Size

Apps buyer preferences and priorities differ based on company size. Small businesses prioritize ease of use and implementation, while medium-sized and enterprise companies focus on scalability for growth needs.

THE TOP 10 CONSIDERATIONS FOR PURCHASING SOFTWARE, BY COMPANY SIZE

Integration with Existing Tools

Buyers highly value seamless integration with existing tools and systems. Vendors that offer solutions that work together without complexity gain a competitive advantage.

Solutions that work together without added complexity are key


Recommendations for Apps Vendors

To succeed in the competitive apps market of 2023, vendors must adapt their strategies to meet the preferences of value-driven buyers. Here are key recommendations:

  1. Lead with a richer view of value: Provide comprehensive assessments that showcase both cost savings and business growth opportunities. ROI calculations alone are insufficient. Communicate both bottomline and topline value to buyers.

  2. Offer self-service options: Provide self-service options throughout the buying process to cater to buyer preferences.

  3. Consider multiyear deals: Entice buyers seeking consistency with multiyear deals using discounts and customer feedback as leverage.

  4. Address security concerns: Showcase strong security credentials and adapt to different security requirements to instill confidence in buyers.

Understanding the 2023 apps buyer behavior is crucial for vendors to thrive in this competitive market. By tailoring strategies to match buyer expectations and delivering innovative, integrated solutions, vendors can succeed in winning, serving, and retaining customers in the dynamic apps industry of 2023 and beyond.

📈Now just empower your decision-making with app market intelligence and explore more possibilities for your business. FoxData full-cycle scenario construction will meet your needs from App research, development, and release to operation. 
Ready for your soaring growth!

Empower your team with our Marketing Intelligence
Free forever. Cancel anytime.
All content, layout and frame code of all FoxData blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.