Top Mobile Games by Worldwide Revenue for September 2024

Here are the globally top grossing games since last month.

Since July, these two games have consistently maintained the top position on the revenue charts.

It is noteworthy that although these two games have held the top spot for nearly three months, they are both showing a downward trend.

In September,  "王者荣耀"(Honor of Kings) generated a total of $94,892,949 on the App Store, surpassing the second-place "Last War: Survival" by about 30%. However, compared to August, the revenue of  "王者荣耀"(Honor of Kings) decreased by approximately 24%.

"리니지M" (Lineage M) became the most profitable app on Google Play in September with $90,404,826. Compared to "王者荣耀"(Honor of Kings), the revenue for "리니지M" (Lineage M) saw a smaller decline from the previous month, dropping only 6%.

Correspondingly, two Japanese RPG games dropped out of the Top 10 revenue chart, namely "Fate/Grand Order" and "モンスターストライク".

💡 Read More: 2024 H1 Mobile RPG Market Insights in Japan

Brawl Stars can be considered the winner among the Top 10 grossing apps in September, as it not only surged into the App Store's rankings but also entered the Google Play chart. The rankings of other Top 10 apps remained relatively stable, maintaining their positions since August.

Conversely, Roblox, affected by the back-to-school season in the Northern Hemisphere, fell out of the Top 10 revenue chart on Google Play in September.

Below, I will focus on analyzing two standout apps from the Top 10 grossing apps in September: Brawl Stars and Last War: Survival.

September was indeed a highly successful month for Brawl Stars.

South Korea is the main contributor to the game's revenue, accounting for 24.14%.

It is followed by the United States, Germany, Brazil, and Japan. The specific percentages are shown below.

👉 If you're interested in the overall revenue breakdown for this game, click here to take a look!

This game saw a significant boost in revenue in September, thanks to adjustments and promotions made during that month.

The game's developer made two major changes in September: increasing investment in Meta Ads for promotion, and releasing a version update. The September update introduced new events, New Brawlers, a New Brawl Pass, and more.

According to the estimated revenue, the game launched 39 different video ads on the Meta platform on September 5th. Then, on September 9th, an additional 3 Meta video ads were released.

Following these efforts, the revenue steadily increased, reaching its peak for the month on September 13th.

According to the ASO Impact Analysis, the game released a new version on September 18th, introducing new events and characters. This update led to another surge in revenue.

Inspired by the success of casual games, the Brawl Stars team started integrating events and offers commonly used in social casino and puzzle games. Between September 2023 and February 2024, they introduced new features along with over 25 events and offers, which significantly enhanced the game's performance metrics.

By continuously adding these features, events, and special offers, the team was able to steadily increase revenue and achieve consistent month-to-month growth. This strategy has effectively ensured the stability of their achievements over time.

In September, the game ranked second on the revenue charts for both the App Store and Google Play. Compared to the previous month, revenue increased by 25.45% on the App Store and 6% on Google Play.

Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun and released in July 2023. According to estimates by the analytics company Sensor Tower, the game has generated over $900 million since its release.

In its launch month, 72.5% of the game's downloads were attributed to paid traffic channels. Although the proportion of organic downloads has increased over time, approximately half of new players continue to discover the game through advertisements.

Based on the data from September, the game continues to focus heavily on paid advertising, which has indeed resulted in significant benefits. In September, 55 different video ads were launched on the Meta platform.

📒 Note: The orange dots in the chart represent Events Nodes, corresponding to Meta Ad Creatives, App Version Updates, Text Metadata, Classification Metadata, and Custom Events.

If you wish to conduct your own research, remember to click on the orange dots to jump to the ASO Impact Analysis and view specific events.

💡 If you have any questions about how to utilize this feature, here is a guide：How "ASO Impact Analysis" Helps Monitor Your Competitors and Evaluate Your App's Every Update

However, judging by the 8 version updates in September, the game's developers are also striving to pursue innovative concepts and enhance the game's quality to build a strong reputation.

👉 Click here to view the game's September version updates.

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