This is the first time these two games have topped the monthly download charts on the App Store and Google Play in 2024.
On the App Store, "Block Blast!" narrowly surpassed "PUBG MOBILE" to become the most downloaded game in December, with 7,888,965 downloads.
On Google Play, "Subway Surfers" saw a surge in downloads in December, reaching 17,852,375 downloads and claiming the top spot on the monthly download chart.
In December, the App Store's Top 10 download chart saw little change, with only one newcomer, "Evolving Bombs."
Released in 2022, "Evolving Bombs" had a modest performance until it caught gamers' attention in October, leading to a sharp increase in downloads, peaking at 6,938,876 downloads in December.
On the other hand, the Google Play Top 10 download chart experienced significant changes, with six newcomers making their debut. These were "Roblox," "Real Moto Driving Racing World," "Horror Spranky Beats," "Car Race 3D: Car Racing," "Блoк Блacт (Block Blast)," and "Jelly Master: Mukbang ASMR."
"Roblox" consistently sees a rise in downloads during school holidays, and December coincided with the long vacation period for schools in most countries worldwide. Its performance was particularly strong from Christmas Eve to the end of the year, with 14,405,179 downloads in December, propelling it into the Top 4 on the Google Play download chart.
"Real Moto Driving Racing World," a racing game released on Android in November, quickly disrupted the scene dominated by perennial competitors. Despite a modest performance at the end of the month, it managed to secure a spot in the Google Play Top 5 with a total of 13,800,021 downloads.
"Horror Spranky Beats," also launched in November, is a casual game primarily targeting the Brazilian market. It successfully tapped into the current trends of Brazilian casual gaming, amassing 13,400,263 downloads and securing the 7th position on the Google Play download chart for December.
"Car Race 3D: Car Racing," though released in 2022, has maintained stable download numbers and exhibited a noticeable upward trend in the latter half of 2024. It reached its peak in December with 13,265,763 downloads.
"Блoк Блacт (Block Blast)" emerged as one of December's biggest winners, not only topping the App Store downloads but also breaking into the Top 9 on Google Play.
"Jelly Master: Mukbang ASMR" is the only new game to successfully leap from outside the Top 200 into the Google Play Top 10 on both the App Store and Google Play. This mobile simulation game, themed around mukbang live streaming, features charming art design and simple gameplay that appeals to younger female players. In just two months since its release, it climbed into the Google Play December download chart Top 10 with 13,051,462 downloads.
December was indeed the highest month for "Block Blast" downloads on the App Store to date.
According to Estimated Downloads, the game has been on a steady upward trajectory since June 2024. The pace of downloads accelerated significantly starting in September, eventually reaching its peak in December.
"Block Blast," with its conventional and traditional game design, leveraged short videos as an essential component to achieve rapid downloads and explosive appeal.
The game's customer acquisition strategy primarily relied on creative video content.
According to the ASO Impact Analysis, it was observed that "Block Blast" accelerated the frequency of creative video updates and game version updates after September. This strategic move likely contributed to its increased visibility and download rates.
"Subway Surfers" is a regular in the Top 10 of the Google Play download charts, though it seldom reaches the top position.
However, in December, "Subway Surfers" saw a significant surge in downloads, achieving the number one spot on the Google Play monthly download chart with 17,852,375 downloads