Threads Shines in the Spotlight as Twitter Silently Removes Login Requirement for Viewing Tweets

Meta's Twitter clone, Threads, has just launched and has already gained tremendous popularity. 

Meta's Twitter clone, Threads, has just launched and has already gained tremendous popularity. 

Threads, a text-based app launched by Meta, received over two million signups within the first two hours of being available in the App Store. Meta CEO Mark Zuckerberg praised this achievement on his own Threads account, and it seems that the app's growth is not slowing down anytime soon.

Experts suggest that Threads has the potential to attract Twitter users who are unhappy with recent changes made to the platform. Although it's not currently launching in the European Union, Threads offers similar features to Twitter, such as allowing users to post up to 500 characters.

Mark Zuckerberg believes that maintaining a friendly platform will be crucial to Threads' success. However, Twitter CEO Elon Musk disagrees and has stated that it's better to be attacked by strangers on Twitter than to indulge in the false happiness of Instagram.

Interestingly, just days after requiring users to log in to view tweets, Twitter has now removed these restrictions without any announcement. This means that people can now open Twitter links in a browser without needing an account.

This move comes just a day before Meta's own text-based app, Threads, launches. On the other hand, Threads briefly allowed users to view posts on the web without logging in before pulling the links. It's possible that people will be able to see Threads posts without an account when the app officially launches.

Threads and Twitter share many similarities in terms of their interface and functionality. Users can post primarily text-based messages to a scrolling feed, where followers and followed accounts can reply. Additionally, users can share photos and videos on the app. However, Threads currently lacks support for direct messaging, a feature offered by Twitter. Based on user feedback, Instagram has eTwitterpressed a willingness to add features to Threads.

Threads and Twitter rank now from FoxData
Threads and Twitter rank now from FoxData

Threads is a new feature by Meta that allows users to share links, photos, and videos between Threads and Instagram. However, some early users have reported issues with uploading images, suggesting initial teething problems.

Users can customize their feeds by following accounts and viewing recommended content. They also have control over who can mention them and can filter out replies containing specific words. Additionally, they can unfollow, block, restrict, or report other profiles, and blocking an account on Instagram will automatically block it on Threads.

While Meta emphasizes the connection to Instagram, some media coverage has highlighted its similarity to Twitter. In fact, some investors consider it a potential "Twitter killer."

Global rank of Threads
Global rank of Threads

Threads is an app developed by Instagram to facilitate real-time, public conversations among users. It serves as an extension of Instagram, which is a prominent app in Meta's product portfolio. The goal is to create an open and friendly space for communities to engage with each other. 

To sign up for Threads, users must have an Instagram account, and their Instagram handle serves as their Threads username. They also have the option to import the list of accounts they follow on Instagram to Threads. Instagram's verified users are also verified on Threads. Users can choose to set their Threads account as private or public.

Instagram recognized the opportunity and demand for more people to engage in public discussions, particularly in response to changes made by Twitter under Elon Musk's leadership. The decision to create Threads as a standalone app was driven by both ownership considerations and product changes and decisions made by Musk and others within the social media landscape.

Instagram's initiative to compete with Twitter began with numerous engineers, product managers, and designers pitching ideas for a rival app. Ultimately, Instagram's management made the decision to "make a bet" in this space and fully committed to building what eventually became Threads.

Instagram's long-term vision for Threads is for it to work seamlessly across multiple apps within what they call the Fediverse. The Fediverse refers to a federated universe of services that share communication protocols. This interoperability would make it easier for Threads to operate smoothly with other platforms, which could be particularly appealing to creators and influencers. It would allow them to transfer their sizable followings on Threads to other platforms built on the same technology, reducing the risk of being tied to a single platform.

Threads is available for free download in over 100 countries, including the UK. However, it has yet to launch in the European Union due to regulatory uncertainties, particularly concerning the EU's Digital Markets Act. Meta is closely monitoring the implementation of this law before introducing Threads across the EU. The Digital Markets Act sets rules for data sharing between platforms owned by large companies like Meta, and the sharing of data between Threads and Instagram is one of the factors under consideration.


 Global status of Threads from FoxData

Meta, the parent company of Instagram, emphasizes the importance of privacy protection in its business practices and strives to comply with relevant regulations. With the launch of Threads, Instagram aims to challenge Twitter's dominance in the real-time public conversation space while providing a platform for users to express themselves freely.

In a recent conversation, Mark Zuckerberg was asked if he thinks Threads will become "bigger than Twitter". In response, he stated that a public conversation app with over 1 billion users is possible, and he hopes that Threads will be the one to achieve this goal. Zuckerberg noted that Twitter has had the opportunity to attain this milestone but has yet to do so.

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