Wuthering Waves became available for pre-download on May 21st at 6 PM. According to
FoxData, since the pre-download started,
Wuthering Waves has consistently held the top spot in the overall market, games chart, and role-playing games category for several days. Although the game's ranking has shown a downward trend recently, it has remained in the top 10 within the Role-Playing category.
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However, for an RPG game app to stand out in the fiercely competitive app market and achieve a significant increase in rankings and downloads, the fundamental reason lies in its enhanced visibility. This improvement is driven by both paid traffic and organic traffic.
App Store Optimization (ASO) is one of the most powerful measures to boost organic traffic.
ASO is used to increase the traffic to an app's listing and improve the game's conversion rate to generate organic app downloads.
Let's delve into the ASO strategies behind the significant rise in rankings and downloads of Wuthering Waves!
App Store Optimization (ASO)
ASO is the process of optimizing mobile games in app stores (Google Play and Apple App Store) to improve their visibility in the respective store searches. ASO primarily includes text optimization and image optimization.
Text optimization involves incorporating relevant keywords into the app's title, description, and metadata.
Image optimization involves developers using eye-catching screenshots and videos to highlight the app's most appealing game elements.
Text Optimization
Keywords
Both Google Play and Apple App Store consider the name and description of mobile games when ranking applications based on keywords. Therefore, incorporating relevant keywords into the app's title, description, and metadata is a crucial process. Before doing this, we need to confirm our list of keywords.
We found that Wuthering Waves has 8,611 keywords in its app store ranking, with 666 of them being top 10 keywords.
From the analysis of these top keywords, it is evident that Wuthering Waves focused its keyword strategy on brand keywords, competitor keywords, and long-tail keywords.
Most of the top 1 keywords are the game's brand terms and their derived variants, such as: "wutheringwaves," "withering waves."
Notably, the game has also achieved high rankings in broader terms and game category names, such as "rpg games" and "anime games," highlighting one of its main features.
Among the top 3 keywords, many competitor brand names in the market, such as "genshinimpact" and "honkai star rail," have been added. These games are strong RPG competitors. This means that users searching for competing games like "Genshin Impact" are also likely to be attracted to Wuthering Waves.
In the top 10 keywords, the focus is on long-tail keywords, as shown in the figure below:
👏Expert Note: Long tail keywords are essential in App Store Optimization (ASO) for games due to their ability to enhance discoverability and target niche audiences effectively. These keywords, being less competitive, allow games to rank higher in search results, thereby increasing visibility
For the highly competitive game market, such as RPG game developers, adopting a similar ASO strategy as Wuthering Waves can enhance their game's visibility.
Click
here to use the ASO Keywords feature for free to research the game competitors or conduct market research you are interested in.
If you want to formulate your keyword strategy, you can try using tools like
Keyword Explore for free to identify the keywords potential users are searching for when looking for your app and competing apps. Then, incorporate these keywords into your app's metadata.
👉Read More：
How to Perform ASO Keyword Research and Boost Your App's Visibility
Game Title
Game developers should carefully select their app names. The app title is one of the most important ranking criteria. It helps establish the brand name and serves as the first point of contact with potential players.
Apple allows a title length of 30 characters, while Google Play permits up to 50 characters. This is sufficient to include your focus keywords alongside your name.
The name of a mobile game should also reflect the game's theme or at least its genre. A valuable game name should convey the values and essence behind the game.
Wuthering Waves nearly meets all the key points for naming a game, making it a valuable game name.
The name of the game positively echoes the theme of the game. The game is called Wuthering Waves because it reflects the turbulent and tumultuous state of the world after the catastrophe known as the Lament.
The term "wuthering" evokes a sense of strong, turbulent winds, which metaphorically represents the chaos and disruption caused by the Lament. The "waves" could symbolize the continuous and overwhelming challenges that humanity faces from the Tacet Discords and the ongoing efforts to rebuild and adapt.
Together, "Wuthering Waves" captures the essence of a world in constant flux, marked by both destruction and the resilience of those who strive to survive and explore in the aftermath.
App Description
The app name serves a specific purpose—highlighting your most powerful features, i.e., your unique selling proposition. It can help those who want to delve deeper into the game.
Wuthering Waves effectively highlights the charm of the game. It introduces the unique world of the game, an engaging RPG experience, options to form personalized teams and explore with friends, and a captivating elemental combat system.
Strategically placing keywords within the description can enhance the game's App Store Optimization (ASO) on Google Play, potentially increasing its visibility.
Wuthering Waves mentions its top-ranking keywords, such as the brand name "Wuthering Waves," multiple times in the description.
👏Expert Note: If you are unsure how to integrate keywords into your source text, consider using our Keywords Optimization feature. This tool can easily help you improve your app title, subtitle, and description to boost your App Store ranking.
Image Optimization
Icon
When users enter the app store, the first thing they encounter is the icon. This visual contact is crucial and can significantly influence consumers to download the app.
When developing icons, small details can make a big difference, such as the quality of the image, the creativity of the elements, and choosing a color palette that matches the entire app. Most importantly, uniqueness that stands out in the competition is crucial.
Like most RPG games, Wuthering Waves primarily uses the avatar of its main character for its icon.
RPG games rely on strong narratives—players develop an attachment to the specific characters they use. Therefore, promoting these characters from the start makes sense.
Using the main character's avatar as the icon for an RPG game is an effective design strategy. It attracts players and conveys the core elements of the game.
𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐓𝐨𝐨𝐥 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄
With deep data analysis, check out the performance of your favorite games and their competitors! Estimated downloads, revenue, category ranking, global ranking, ASO Impact Analysis, etc. All you want to know is here!
Discover the secrets of their success!
Screenshots
Did you know that optimized screenshots can increase conversion rates by up to 28%?
In RPG games, character screenshots are particularly popular, especially for games with recognizable characters. Wuthering Waves is no exception; its screenshots primarily feature curated images of the open-world landscapes, character portraits, and skill gameplay.
Just a glimpse of the visual effects can ignite the spirit of adventure. They allow you to immerse yourself in a rich RPG experience, explore beautiful worlds, and master a satisfying combat system. These enticing visuals invite every RPG enthusiast on an unforgettable journey and appeal to others outside the genre as well. The stunning visuals depict a plethora of action in a fantasy world with deep blue hues.
Welcome to read more ASO strategy!
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