Every summer, the mobile app industry experiences a silent yet impactful upheaval: shifts in user behavior, changing category popularity, and volatile search trends.  Data indicates that over 50% of app performance is significantly affected by seasonal factors—mastering these dynamics has become a new essential skill for growth strategists.

To help app marketers to understand the summer market  and identify critical timing windows for ASO and Apple Search Ads optimisation, we host a webinar - Prepare for Summer Seasonality on the App Store

We are honored to invite Julie Tonna, Founder of Neo Ads, as a guest speaker to share her insights on navigating through summer seasonality.

 Watch Webinar Now 

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Opportunities and Challenges of Seasonality in the App Store

How can you determine if your app is affected by seasonal trends?

The FoxData team, in collaboration with Julie Tonna, will explain in four aspects: 

• Search Trends

Monitor surges in search volume for season-related keywords (such as "summer workouts" or "vacation planner") to assess whether there is a spike in user interest related to summer.

• Category Insights

Utilize App Store analytics tools and third-party platforms like FoxData to track overall category trends, identifying clear patterns of seasonal variation.

• Historical Data Review

Compare key metrics across different years—such as downloads, LTV, and IAP revenue—to detect specific summer growth or decline patterns and establish a seasonal impact reference model.

• In-App Behavior Changes

Track shifts in in-app activity during summer, including DAU fluctuations, retention rate, and usage frequency of particular features, to determine if user behavior shifts with the seasons.

How to construct a summer growth timeline from May to October?

First, establish a standardized growth rhythm SOP framework that covers the entire process from preparation to review:

1. May - Preparation Phase: Natural traffic review, target market segmentation, creative material planning
2. June to July - Execution Phase: ASO keyword refresh, A/B testing deployment, CPP optimization strategies
3. August - Peak Period: Mid-term creative updates, flexible budget allocation, feedback-driven iteration and optimization
4. October - Review Phase: Team strategy review, data accuracy establishment, development of next year's growth blueprint

 Watch Webinar Now

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How to Effectively Utilize FoxData Platform to Identify Opportunities

During this webinar, you will also learn how to best utilise Foxdata's power tools to:

• Find trending keywords and identifying new traffic sources
• Analyze  competitor creative trends and update cycles
• Spy on competitors' summer CPPs strategies 

👥 Who should attend this exclusive event?

• marketing and user acquisition team
• iOS advertising managers and ASO specialists
• Product lifecycle and monetization strategists
• Data methodology practitioners within B2B SaaS teams

 Watch Webinar Now

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About Julie Tonna – An Seasoned Mobile Growth Expert 

We are honored to invite Ms. Julie Tonna as a special guest for this exclusive event.  She will share her optimisation tips for summer and various growth hacks.

Julie's Bio:

- Founder of Neo Ads 

- Over 7 years of experience as an iOS growth consultant in app marketing

- Formerly worked at Apple Ads

📬 To learn more about Julie’s services and how she can assist in scaling your app, please connect with her on LinkedIn or write to her via email: [email protected]

A Calm Understanding Beyond Single Growth Spikes

Seasonality is never a short-term tactic of "set and forget," but rather a crucial optimisation framework for sustainable app growth.

Is your app prepared for the "opportunity this summer"?