Recently, casual games have once again sparked a craze globally, especially in the Americas and Europe during the summer.
On August 5th, "Supermarket Master 3D" topped the Free charts on the App Store in several countries across the Americas and Europe.
It has currently held the
No.1 spot in the Free games category in the United States for four days.
As early as July 7th, an app on Google Play called "Offline Game - No WiFi Game" began gradually dominating the top spot on the Free games charts in multiple countries, and this trend has continued into August.
In July, "Offline Game - No WiFi Game" skyrocketed by 100 spots on the Google Play download charts, rapidly soaring to the
No.1 position on the global download charts.
This clearly demonstrates the immense potential of casual games!Since the beginning of 2024, casual games have consistently held the top spot in download numbers on both the App Store and Google Play.
In just eight months, casual games have achieved 1.71 billion downloads on the App Store and 4.3 billion downloads on Google Play.
However, despite the increasing download numbers, the casual games category has not topped the revenue share on either the App Store or Google Play. In fact, revenue has been declining year over year.
👉 Click
here to check more data of the market segment.
The reasons behind this trend, aside from the intensified market competition, also include the possibility that most app developers have not adjusted their monetization strategies in response to market trends.
Whether you are a developer of casual games or other types of games or apps, the following new directions in monetization strategies could provide you with some fresh ideas!
Let's delve into the new directions in monetization in 2024！
Table of Contents
☑️Trending 1: Pick-One Bundles
☑️Trending 2: Engagement Offers
☑️Trending 3: Progressive Offers
Trending 1: Pick-One Bundles
In 2024, the gaming industry has seen a significant increase in the popularity of pick-one bundles, particularly among top-performing casual games. These bundles typically come in a variety of price points and often feature an enticing discount for players who choose to purchase the entire set at once.
The appeal of pick-one bundles lies in the flexibility they offer. Players have the option to either purchase a single bundle or acquire the entire collection at a discounted rate. This flexibility not only enhances the attractiveness of the offer but also provides a tailored shopping experience for the gamer. Some of these bundles are available without the option to purchase the entire set, catering to different player preferences.
Illustrative examples of this trend can be seen in games like Triple Match 3D, Frozen City, and MONOPOLY GO!. These instances also showcase a common visual design strategy for these bundles, which involves displaying three vertical bars of varying heights in an ascending order, enhancing both the aesthetic appeal and the clarity of the offers.
Trending 2: Engagement Offers
Emerging in late 2023 and gaining traction in early 2024, engagement offers are a dynamic in-app purchase (IAP) format in casual games. These offers reward players with better deals the more they engage with the game. Players can earn access to special deals, increase their discount percentages, unlock premium rewards, and add more content to their purchases by completing small tasks.
Engagement offers combine elements from various genres, such as Battle Passes and Piggy Banks, and are designed to be straightforward yet engaging. They leverage the fear of missing out (FOMO) by offering short-duration deals.
Examples include Mr. Toffee's Offer in Candy Crush Saga, which allows players to collect stars for unlocking offers, and Coin Master's varied engagement offers like Chop the Price and progress pack formats.
𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐓𝐨𝐨𝐥 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄
With deep data analysis, check out the performance of your favorite games and their competitors! Estimated downloads, revenue, category ranking, global ranking, ASO Impact Analysis, etc. All you want to know is here!
Discover the secrets of their success!
Trending 3: Progressive Offers
Progressive offers, first introduced by Royal Match in June 2021, have become a staple in the casual gaming sector over the past year. Approximately 70% of the top 25 US casual games now feature some form of progressive offer, with half of these games having added the feature within the last 12 months.
These offers typically alternate between free rewards and purchasable items, which must be claimed in sequence. There are two main types of progressive offers:
- Endless Offer: Continuously generates new steps with smaller rewards as long as the player is willing to purchase them. For instance, Idle Lumber Empire includes rewarded ads in certain tiers.
- Set Step Count Ladder: Features larger bundles at each step, such as Merge Dragons!'s Endless Riches offer that includes an exclusive dragon breed. BTS Island incorporate both endless and 5-step offers with selectable bundles at each step.
Hopefully, you now have a better idea of how to successfully monetize your mobile game in 2024.
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