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Mastering MOBA Monetization: Strategies for Success in League of Legends: Wild Rift
Let's take a look at the performance of "League of Legends: Wild Rift" and the monetization strategies behind it.
Release Time : 2025-01-16
Last updated : 2025-06-16
League of Legends: Wild Rift is a MOBA strategy game, specifically designed for mobile platforms.
Unlike the PC market, the mobile MOBA market, particularly in Western regions, is not as saturated.
Wild Rift faces limited competition, with only a few major rivals such as Mobile Legends: Bang Bang and Honor of Kings.
In terms of attracting new users and increasing revenue, Wild Rift has achieved significant success.
Next, let's take a look at the performance of this game and the monetization strategies behind it.
App Performance
In 2024, League of Legends: Wild Rift had another fruitful year.
According to FoxData-Global Downloads, League of Legends: Wild Rift garnered nearly 13.36 million users worldwide on the App Store and Google Play in 2024.
Both the App Store and Google Play saw a surge in downloads towards the end of 2024.
Judging by the current download trends, the game's growth in 2025 looks promising.
According to FoxData-Global Revenue, in 2024, League of Legends: Wild Rift generated nearly $71 million in revenue on the App Store and Google Play combined.
Interestingly, Google Play, which typically underperforms compared to the App Store in terms of revenue, outperformed in this case.
The game earned $38 million on Google Play, with the main revenue markets being Brazil, South Korea, the United States, and Turkey.
Monetization strategies
League of Legends: Wild Rift generates revenue through in-app purchases and subscriptions. The game's monetization strategy includes various types of offers, all characterized by the following features:
- They are purely cosmetic in nature.
- They can be obtained by playing the game.
This approach ensures that the game remains balanced and skill-based, while also providing players with additional incentives and rewards to pursue.
Game Currency
The economy of Wild Rift revolves around three distinct currencies:- Blue Motes: This currency is earned through gameplay, with additional rewards for winning matches. Blue Motes are primarily used to purchase champions, creating a sense of equality among players and motivating them to strive for victory.
- Wild Cores: As the game's premium currency, Wild Cores can only be acquired through real-money purchases. This currency allows players to buy a variety of items in the store, including champions and various cosmetics. However, it's important to note that Wild Cores do not influence player progression or match outcomes. They are available in six different pack sizes, with prices ranging from $4.99 to $89.99.
- Poro Coins: This unique currency can only be obtained through in-game events and missions, encouraging players to engage with the game beyond regular matches. Poro Coins can be spent on a variety of additional cosmetic items, enhancing the overall gaming experience.
Store Offerings and Pricing Structure
The in-game store strategically places various currencies to enhance the monetization strategy of Wild Rift. Let's explore the different sections and offerings within the store.Featured Section
The Featured section is designed to catch players' attention as soon as they enter the store. This area showcases highlighted offers through eye-catching visuals, primarily featuring bundles of skins and champions. These bundles can be purchased using the game's premium currency, Wild Cores.Skin bundles provide players with multiple versions of a champion. These bundles emphasize the diverse personalities of champions. Players interested in a particular champion may prefer owning multiple skins, and purchasing them in a bundle offers a cost-effective option compared to buying them individually.
The Featured section is not only visually appealing but also dynamic, with seasonal offers like an April Fool's Mega Bundle appearing, and updates coinciding with new game patches.
Champions
The Champions section is unique as it offers more than just cosmetic items. Different champions bring distinct abilities and skills to matches. While players can obtain certain champions earlier by purchasing them, it does not significantly disrupt game balance. Champions are priced around $7 each.
The option to purchase champions caters to players who have favorite characters, especially those transitioning from the PC version of the game to mobile. This allows them to play with their preferred champions from the start.
Skins
In the Skins section, players can buy individual skins, with prices ranging from approximately $5 to $13, depending on the skin's attributes. Unlike bundles, this section focuses on offering a wide variety of skins for various champions, allowing players to choose based on personal preference.
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Items
This section includes several bundles from the Featured section, along with additional accessories like emotes and custom recalls. Emotes allow players to communicate in-game with expressions like "Great job!" or "Not again…".
Custom recalls add special effects when teleporting back to base during a match. These accessories are among the most affordable items, priced between $2.5 and $5, appealing to collectors and budget-conscious players alike.
Poro Store
The Poro Store offers additional cosmetics that can only be purchased with Poro Coins, earned through participation in in-game events. Players can buy various champion poses, adding personality traits such as confidence or playfulness to their characters.
A unique feature of this store is the Poro Chest, a gacha system containing different cosmetic items with varying odds of acquisition (5% to 25%). The thrill of obtaining these items through chance adds excitement for players, especially since it involves no real-money transactions, making it a fun and less controversial experience.
This is everything you need to know about how Wild Rift monetizes.
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