Chinese short video platform Kuaishou Technology has officially launched Kling AI 2.0, marking a major update to its generative video capabilities. Unveiled during a corporate event in Beijing, the release underscores China’s growing ambition to lead in the global race for AI-driven video creation—pitting homegrown models against global frontrunners like OpenAI’s Sora and Google DeepMind’s Veo.
The move reflects a broader trend among domestic giants—such as ByteDance, Alibaba, Tencent, and others—competing to advance large multimodal models (LMMs) capable of producing high-quality, AI-generated video content.
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First introduced in mid-2024, Kling AI is Kuaishou’s proprietary video-generation model. It enables users to create high-resolution videos (up to 1080p) from text descriptions, reference images, or a combination of both. The system is built on a diffusion transformer architecture, offering coherent motion, detailed character animation, and realistic scene rendering.
For example, users can input a prompt such as "a woman jogging through a foggy forest at sunrise", or upload an image to guide stylistic elements, resulting in cinematic short clips. The tool is widely useed by creators, marketers, and tech developers exploring automated video workflows.
According to Kuaishou, Kling has accumulated 22 million global users, generating over 168 million videos and 344 million images to date.
Dubbed the “Master Edition,” Kling AI 2.0 introduces a range of enhancements aimed at improving creative control, visual fidelity, and usability:
Kling AI 2.0’s launch comes as part of an industry-wide acceleration in China’s AI sector. Other major firms—including ByteDance, Alibaba, Tencent, and startups like Zhipu AI and Shengshu Tech—are also developing video-generation tools to compete both domestically and internationally.
Kuaishou’s Senior VP Gai Kun described this trend as a “run for life,” referencing the speed and pressure to innovate in this rapidly evolving market. Notably, Kling AI 2.0 arrives just months after the previous version, underscoring the pace at which models are being iterated.
At the same event, Kuaishou introduced the NextGen Project, which will provide creators with funding, technical support, and distribution resources to produce cinematic-quality content using Kling and other AI tools.
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Kling AI 2.0 is publicly accessible via its official platform and follows a freemium pricing model.
While initially positioned for independent creators, Kling is gaining interest from commercial users in fields like mobile marketing, advertising, and app development, thanks to its potential for automated creative production.
According to FoxData- App Intelligence, the keyword "Kling AI" on iPhone shows a search volume of 24, meaning it's getting a fair number of daily searches. There are 188 apps competing for this keyword, so it's becoming a competitive space.
In the last 24 hours, app using this keyword saw a total of 192 installs, which shows steady user interest. The maximum reach for this keyword is estimated at 45,541 potential users, presenting a solid opportunity for app visibility with strategic keyword optimization.
Meanwhile, FoxData- Meta Ad Creatives shows that Kling AI: AI Image & Video Maker is actively running ads across platforms like Facebook, Instagram and Messenger. The creatives emphasize visually dynamic storytelling, aligning well with the product’s positioning as a video-generation tool.
These trends reflect a broader shift: marketers and developers are increasingly embracing generative AI to streamline and scale content creation. Tools like Kling are now being applied in mobile ads, user onboarding, and in-app personalization.
With Kling AI 2.0, Kuaishou has firmly established itself as a global force in generative media technology. For mobile marketers, content creators, and AI-curious businesses, Kling represents not just a tool—it’s a glimpse into the future of scalable media production.
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