Kuaishou Debut Kling AI 2.0: A Strategic Leap in China's AI Video Race

Chinese short video platform Kuaishou Technology has officially launched Kling AI 2.0, marking a major update to its generative video capabilities. Unveiled during a corporate event in Beijing, the release underscores China’s growing ambition to lead in the global race for AI-driven video creation—pitting homegrown models against global frontrunners like OpenAI’s Sora and Google DeepMind’s Veo.

The move reflects a broader trend among Chinese tech giants—such as ByteDance, Alibaba, Tencent, and others—competing to advance large multimodal models (LMMs) capable of producing high-quality, AI-generated video content.

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What is Kling AI?

First introduced in mid-2024, Kling AI is Kuaishou’s proprietary video-generation model. It enables users to create high-resolution videos (up to 1080p) from text descriptions, reference images, or a combination of both. The system is built on a diffusion transformer architecture, offering coherent motion, detailed character animation, and realistic scene rendering.

For example, users can input a prompt such as "a woman jogging through a foggy forest at sunrise", or upload an image to guide stylistic elements, resulting in cinematic short clips. The tool is widely useed by creators, marketers, and tech developers exploring automated video workflows.

According to Kuaishou, Kling has accumulated 22 million global users, generating over 168 million videos and 344 million images to date.

Key Upgrades in Kling AI 2.0

Dubbed the “Master Edition,” Kling AI 2.0 introduces a range of enhancements aimed at improving creative control, visual fidelity, and usability:

• Multi-Modal Visual Language (MVL): A new interactive input system combining text, images, and video elements, allowing for more expressive and layered video prompts.

• Improved Prompt Adherence: Stronger contextual understanding and execution of user instructions, leading to more accurate and relevant video outputs.

• Advanced Editing Features: Inpainting, outpainting, and restyling tools enable users to edit visual elements within generated content—ideal for refining videos without restarting.

• Extended Video Duration: Support for longer video sequences expands possibilities for storytelling, brand content, and cinematic experimentation.

• Enhanced Visual Aesthetics: Improved rendering and motion design yield more lifelike visuals with increased realism, fluidity, and aesthetic appeal.

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AI Video Tools: A Growing Priority in China

Access and Business Model

Kling AI 2.0 is publicly accessible via its official platform and follows a freemium pricing model.

• Free Tier: Offers basic video generation features with limited output resolution and duration.
• Premium Plans: Unlock access to longer clips, high-resolution rendering, commercial usage rights, and API integrations for business or enterprise applications.

While initially positioned for independent creators, Kling is gaining interest from commercial users in fields like mobile marketing, advertising, and app development, thanks to its potential for automated creative production.

FoxData Insights: Impact on Mobile Marketing

According to FoxData- App Intelligence, the keyword "Kling AI" on iPhone shows a search volume of 24, meaning it's getting a fair number of daily searches. There are 188 apps competing for this keyword, so it's becoming a competitive space.

In the last 24 hours, app using this keyword saw a total of 192 installs, which shows steady user interest. The maximum reach for this keyword is estimated at 45,541 potential users, presenting a solid opportunity for app visibility with strategic keyword optimization.

Meanwhile, FoxData- Meta Ad Creatives shows that Kling AI: AI Image & Video Maker is actively running ads across platforms like Facebook, Instagram and Messenger. The creatives emphasize visually dynamic storytelling, aligning well with the product’s positioning as a video-generation tool.

These trends reflect a broader shift: marketers and developers are increasingly embracing generative AI to streamline and scale content creation. Tools like Kling are now being applied in mobile ads, user onboarding, and in-app personalization.

Conclusion

With Kling AI 2.0, Kuaishou has firmly established itself as a global force in generative media technology. For mobile marketers, content creators, and AI-curious businesses, Kling represents not just a tool—it’s a glimpse into the future of scalable media production.

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