Online gambling is a popular way to bet on casino or sports games over the internet. The online gambling market can be segmented by game type, end user, and geography. Game types include sports betting, casino games, lottery, and bingo, while end users can participate on desktop or mobile devices. The growth of the online gambling market is largely attributed to the adoption of mobile and online payment gateways. These payment options provide convenience and security for online players, driving the growth of the industry. In 2022, the casino games market was projected to reach a total revenue of US$9.04 billion, with an expected annual growth rate of 8.37% from 2022 to 2027. This growth is fueled by revenue sources such as in-app purchases, paid apps, and advertising.
App Story
A casino slot game app was developed, offering users the best Las Vegas casino slot machines and popular online Vegas slots casino games. Despite launching in 2020, the app was not performing as well as expected in terms of organic traffic and app downloads. The app needed to gain traction in the market to be successful.
Challenges
One of the main challenges was selecting appropriate keywords for app optimization. The app had been optimized for keywords that were no longer relevant, hindering its visibility and downloads. The app developers sought the help of FoxData and
ASO to improve their keyword research and increase app downloads.
Solutions
FoxData helped devise a strategy to improve the app's keyword optimization. New keywords were continuously added based on organic search results, and
Apple Search Ads campaigns were utilized to enhance performance. An automated process was implemented to discover and bid on relevant keywords, optimizing the app's keyword selection more efficiently.
Market keywords analysis
To choose the best App Store keywords, the ASO report from FoxData was studied to provide comprehensive analysis. The keyword "online casinos" was researched using
FoxData's ASO intelligence. The analysis included selecting the casino games category and filtering by app category to obtain top charts in the United States.
Competitor keywords analysis
Competitor keyword analysis was conducted to gain a competitive advantage in the market. FoxData's recommended apps feature allowed for a distinct comparison between the app and its competitors, helping identify keyword strategies to optimize the app accordingly.
Intelligence advertising
Advertising is crucial for creating a massive impression and driving downloads in the app store. FoxData's Intelligent Advertising Platform integrated with Apple Search Ads campaigns allowed for streamlined management of advertising efforts, improving results.
Results
After analyzing the data with FoxData and implementing ASA strategies, significant growth was observed. The app's search visibility and downloads increased, with a 200% growth rate in two months. The partnership with FoxData and ASA strategies proved highly effective in improving app performance, increasing its success in the competitive casino gaming market. Unlock the world of
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