Interesting Growth Trends from "Peacock", "Threads", "ChatGPT", and "Snake.io" in July

Did you watch the thrilling Olympic Games in July?

Were you glued to your TV, or did you stream it on your phone, computer, or tablet?

In July, we noticed some interesting changes across various categories of apps, including some well-known ones.

Influenced by the Olympics, the download numbers and revenue for streaming apps on mobile devices showed an upward trend, especially those with exclusive broadcasting rights for the Olympics, like "Peacock" in the U.S. and "咪咕体育" in China.

Apart from the streaming apps with Olympic broadcasting rights, other apps like the social networking app "Threads," the AI productivity app "ChatGPT," and the game "Snake.io" have also shown impressive growth in specific areas!

Let's dive deeper into these apps and explore what's been happening with them!

In 2024, sports apps experienced a noticeable growth trend due to the UEFA and the Paris Olympics. Especially during the Paris Olympics in July, more and more viewers opted to watch the games using streaming apps on their phones rather than traditional TV.

In July, streaming apps with exclusive broadcasting rights for the Olympics, such as "Peacock" in the U.S. and 咪咕体育" in China, saw incredible increases in both downloads and revenue.

Now, let's dive into some specific insights about Peacock in the United States.

In the United States, NBC's Peacock was the exclusive streaming app for the Olympics and emerged as the biggest global beneficiary among streaming apps during this event.

According to our download and revenue data, Peacock topped the sports app revenue chart on the App Store in July with an impressive revenue of $18,456,443. It also climbed 9 spots in the download rankings, securing the second position with 2,315,164 downloads.

The only app ahead of it was the official Paris Olympics app, Paris 2024 Paralympics, formerly known as Paris 2024 Olympics.

From the comparison with other sports apps, it's clear that Peacock emerged as the biggest winner during the Olympics in July!

Was July the Best Month for Peacock This Year?

The answer is: Absolutely!

Based on Estimated Revenue and Estimated Downloads, Peacock's performance before and after the Olympics on the App Store shows a stark contrast. During the first six months of 2024, the app was in a stagnant phase, with monthly revenue hovering around the average monthly revenue and downloads even falling below the monthly average.

However, thanks to the Olympics, Peacock achieved a significant leap in July, setting a new record for both monthly revenue and downloads by the end of the month. Compared to June, revenue saw a month-over-month increase of 14%, while the user base grew by nearly 230%.


In addition to its impressive revenue, Peacock also achieved its highest download numbers for the first half of 2024 on Google Play in July. Compared to June, the downloads more than doubled!

👉Click here to view Peacock's Global Downloads Chart on Google Play.

Social Networking-Threads

July was not only a successful month for Peacock but also for Threads!

In July 2024, Threads achieved a new download record on the App Store with 17,332,911 downloads. This marks the highest monthly download figure since the app was launched in June 2023.
Threads saw a notable increase in its user base in July, with downloads growing by nearly 26.62% compared to June. This acceleration in user growth suggests an increasing momentum compared to the first half of 2024.

However, according to the Estimated Downloads of Threads, the app experienced an even more significant month-over-month growth in December 2023, with a 152.67% increase. This surge was driven by its initial launch in the EU, where European users could register for Threads without needing an Instagram account.

Is the growth for Threads in July the end of the road? Will it continue to break download records in August?

Stay tuned to FoxData, where we will update the data on September 1st. You'll be the first to know if Threads continues its record-breaking streak in August!

As of the latest data available up to August 23th, the probability of Threads setting another download record is still quite high!

As of August 23rd, Threads has already achieved 13,214,053 downloads, significantly surpassing its June numbers. The app is just 4,118,858 downloads short of breaking its all-time high of 17,332,911 set in July.

Given that the average daily downloads in August, 600,639, are well above the required daily average to surpass the July record of 514,857.25, Threads is on track to set a new milestone."

AI Producticity-ChatGPT

In July, Threads achieved a record-breaking month in user acquisition, while ChatGPT set its highest revenue record ever!

• App Store Revenue: $14,007,255
• Google Play Revenue: $3,718,785

Since its launch in August 2023, ChatGPT has shown a consistent upward trend in revenue on both the App Store and Google Play. The app's growth has been healthy and stable.

Although July marked the highest revenue month for ChatGPT, the fastest growth rate was actually observed in May, coinciding with the launch of GPT-4o.

The record revenue in July can be attributed to the introduction of GPT-4o mini on July 18th, marketed as the "most cost-effective small model."

Based on the current average daily revenue growth for August, it appears unlikely that ChatGPT will surpass its July revenue unless a major event occurs.

If you're interested in ChatGPT's total revenue for August, stay tuned to FoxData's Estimated Revenue. We will update the monthly data on September 1st, providing you with the latest insights.

Game-Snake.io

In addition to the remarkable performance of apps in July, the gaming sector also saw some exciting developments.

One standout is Snake.io - Fun Online Snake, a real-time multiplayer strategy snake game published by Kooapps, which has become a household name in the United States.

In July, Snake.io achieved impressive download numbers on the App Store, sparking fervent discussions in the global mobile gaming community.
 
"Snake.io - Fun Online Snake" topped the monthly download chart for the first time in 2024 with 7,899,785 downloads, surpassing "Clash Royale," which had held the top spot for three consecutive months.



According to the game's downloads trend on FoxData, the game's download count surged starting in May 2024, reaching its peak in July when it topped the App Store's free games download chart for that month.
According to FoxData's ASO Impact Analysis, every version update and event release since mid-April has influenced the app's recommendations on the App Store, boosted its category rankings and visibility, and subsequently impacted its download numbers and growth rate after May.

If you're interested in the "ASO Impact Analysis" feature, feel free to read more👉How "ASO Impact Analysis" Helps Monitor Your Competitors and Evaluate Your App's Every Update

The impressive performance in July wasn't limited to "Snake.io - Fun Online Snake." Many other games also excelled in user acquisition and revenue growth. 👉Read More: Top Mobile Games by Worldwide Downloads for July 2024

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