The fifth installment of the "Nikki" series developed by Papergames, "Infinity Nikki," officially launched worldwide on December 5th and is available on multiple platforms including iOS, Android, PC, and PS5.
As Papergames' latest creation, "Infinity Nikki" is built using the UE5 engine and continues the core gameplay of outfit matching from its predecessors, offering an open-world game that allows for free exploration.
Before its release, "Infinity Nikki" had already surpassed 30 million global pre-registrations.
Within 6 hours of pre-download availability on December 3rd, it topped the free charts in 34 countries and regions worldwide and ranked number one in the games category in 108 countries and regions.
👉 Click here to view the global rankings for the game as of December 3rd.
How has the game performed subsequently?
Has it maintained its strong growth momentum?
Let's take a look at the game and marketing performance of "Infinity Nikki" following its release.
App Performance
The overall performance of "Infinity Nikki" on mobile platforms, particularly on Google Play, has not been as impressive as expected following its release.
Global Downloads
In the week following its release on the App Store, "Infinity Nikki" experienced a downward trend in downloads.
Just four days after its launch, the game's download numbers began to fall below the Daily Average.
The peak of the entire cycle occurred on December 3rd, the day of pre-download availability, indicating that after the initial user pre-registrations, "Infinity Nikki" lacked the strong appeal and competitiveness needed to attract more iOS gamers.
After its official launch on December 5th, the app gained 535,458 global users on the App Store within a week, with U.S. users making up the largest portion at 33.04%.
For Papergames, the publisher of other hit games like "Love and Deep Space," these numbers may not be considered a strong performance.
So, how is it performing on the Google Play platform?
According to our
App Intelligence, Infinity Nikki's performance on Google Play has remained poor a week after its release.
Even after the pre-download period, the game experienced a brief surge, but there was a sharp decline after December 8th.
Since then, download numbers have consistently remained below the daily average, indicating a negative trend.
Infinity Nikki acquired 562,479 users on the Google Play platform in its first week.
Similar to the App Store, the United States is its largest user base.
Ratings&Reviews
How is the reputation of Infinity Nikki on mobile platforms?
According to the "
Ratings & Reviews" feature, we quickly gathered detailed review scores and summarized genuine user opinions about the game, including categories like "Positive," "Negative," "Bug," and "Requirements."
In the U.S. App Store, Infinity Nikki has a rating of 4.02. For a new mobile game, this is a good score.
However, on the Google Play platform, the rating is only 3.57, with a significant polarization between 1-star and 5-star reviews.
To investigate the reasons behind the low rating of the mobile game on Google Play, we utilize the "AI Review Summary" feature to quickly explore genuine user opinions through the "Smart Review Summary," which includes categories like positive, negative, bug, and requirement.
According to feedback from the "bug" section, users frequently encounter performance issues with Infinity Nikki, such as crashing, lagging, graphics glitches, and loading problems. These are the main reasons for the negative reviews.
👉 Click here to quickly access the "Smart Review Summary" for the app you're interested in.
💡 Read More: How to Conduct App Market Research with "AI Review Summary"
Social Media Marketinng
Meta Ads
Infinity Nikki began its overseas marketing in August, with an average daily ad volume that was not particularly high, maintaining around 200 pieces of content, including videos and images.
After launch, the ad volume did not increase and remained roughly the same as during the pre-registration period.
Based on Meta Ads Creatives, we analyzed the advertising content for Infinity Nikki.
Among the materials, character costume showcases and story live-action footage make up a significant portion, with the former accounting for about 40% and the latter about 28%. Live-action narration accounts for 18%, and high-energy montage clips make up 14%.
The ad copy frequently uses standard terms like free download, role-playing, puzzle-solving, Infinity Nikki, dress-up, and open world.
It does not prominently highlight features like free draws, draw rewards, login bonuses, or the Nikki IP.
𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐓𝐨𝐨𝐥 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄
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Social Media Performance
Social media content is primarily focused on platforms like Twitter and YouTube.
On Twitter, as of December 18th, the official Infinity Nikki account has garnered 109.8k followers.
The content mainly includes game announcements, costume previews, achievement highlights, and event announcements related to the game.
On YouTube, as of December 11th, the official account has gained 29.5k subscribers.
The channel primarily focuses on releasing game promotional videos (PVs), collaboration theme songs, and gameplay content.
From the main operational platforms mentioned above, it is evident that the Infinity Nikki project team places a strong emphasis on brand reputation and the legacy of the Nikki series IP.
By leveraging players' emotional connection to the series, they aim to capture the attention and anticipation of long-time fans, strengthening the emotional bond between players and the game, and fostering excitement and support for the new installment.
👉Read more
Game Market Insigts&Trends.
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