Keywords play a crucial role in increasing the visibility of mobile apps in the App Stores or Google Play during the app promotion process.
In the previous article, we introduced how to use FoxData to find and track keywords for apps. In this article, we will delve further into the topic of keyword optimization and discuss how it can be utilized to improve app marketing performance.
In the previous article, we explained how to use FoxData's features to set up initial keywords and monitor them in real time.
However, it is important to note that the market is constantly changing, and the keywords you initially set up may become less effective over time. In such cases, it becomes necessary to update and optimize the keywords promptly.
You can monitor your app's keyword coverage status to guide your keyword optimization strategy.
By accessing the "Keyword Explore" section mentioned in the previous article, you can view the "Ranked Status". "Ranked" indicates that your app can be found through that keyword, while "UnRanked" means that your app cannot be found through that keyword. If you discover that your app is not covering enough keywords, you need to consider two possible solutions.
On the one hand, if certain keywords are crucial and your app is no longer searchable through them, you need to take appropriate measures to address this issue. On the other hand, if those keywords are no longer relevant to your app's positioning, you can untrack them and focus on keywords that are more relevant and valuable.
Apart from the aforementioned methods, you can also optimize your keyword strategy by analyzing the keywords used by your competitors.
In the "Competitor Analysis" section, you can view all the keywords used by your selected competitors, along with their rankings and search volume.
By observing the keyword ranking trends of leading applications in a specific field, you can make informed judgments and identify valuable keywords for optimization.
Our team specializes in App Store Optimization (ASO). Learn more about our ASO service on ASO World. FoxData leverages the expertise of our sister platform to provide a comprehensive app promotion solution, allowing users to streamline the app promotion process on a single platform.
Within the "Keywords Optimization" section, you can obtain optimization suggestions for various components, such as the app's title, subtitle, keywords, and description, based on multidimensional data analysis.
For example, consider the app "Tinder." After setting up basic information such as the app store, country, and device (the platform can often automatically detect default information from other interfaces), you simply need to enter the app's name. The platform will then fetch the current metadata of the app from the app store. By clicking "Start Analysis," you will receive an instant analysis of the metadata and a preliminary optimization plan. If you require further assistance, our team of experts is available to provide support.
FoxData is a comprehensive data-driven platform that offers in-depth insights into your app's performance. With sections dedicated to App Store Optimization, Apple Search Ads, and App Marketing Intelligence, our platform provides a one-stop solution for app promotion. Many of our features are available for free, allowing marketers to achieve a higher return on investment in app promotion.
Join FoxData now and enhance the visibility and performance of your app!
