App Store Optimization (ASO) is the process of increasing the visibility and exposure of your mobile app in the app store. ASO marketers employ various strategies to improve their app's ranking and increase downloads.

One crucial step in enhancing your ASO approach is conducting a competitor analysis. By analyzing your competitors, you can gain insights into their strategies and identify opportunities for your app. Performing an ASO analysis offers numerous benefits.

Why is competitor analysis important?

Competing in crowded app stores can be challenging. Conducting an ASO competitor analysis provides several justifications for understanding your app's competition:

• By analyzing your rivals, you can learn what they are doing and how they are succeeding.
• Understanding the app store algorithm and the factors that affect your app's rating becomes clearer.
• Identifying new growth opportunities by examining what your competitors are not doing.
• Making informed decisions about marketing strategies and techniques to increase your app's exposure in the app store.
• Gaining a better understanding of the level of competition from other apps in your market or niche.
• Recognizing marketing strategies, ranking techniques, and keywords used by your competitors.

How to perform a competitor analysis for ASO

Now that you understand the importance of ASO competitor analysis, let's explore some specific suggestions for conducting it:

1. Look for relevant keywords

Identify the keywords your app is currently ranked for and use a keyword research tool to find potential keywords. You can track keywords and other research services using FoxData.

2. Identify your competitors

Determine your main rivals in the iOS app store or Google Play in different categories:

a. Direct rival apps: Apps that fulfill the same demand as yours in your industry.

b. Indirect competitors: Apps that share your target market but have a different focus.

c. Keyword competitors: Apps that compete with you for higher rankings in the app store's search results.

3. Analyze creative assets

Examine the creative assets of your competitors, including titles, descriptions, icons, videos, and images. Note any strengths or weaknesses and consider how you can showcase the advantages and features of your app.

4. Study messaging and advertisements

Pay attention to the advertisements and messaging of your competitors to improve your own app's content. Learn from their successful copy, optimal visuals, and advertising channels.

What to do with your competitors analysis?

Now that you have gathered valuable information about your app's competitors, here are some essential actions to take:

• Analyze competitor resources: Evaluate your competitor's creative assets and determine how you can differentiate and improve your own app's content.
• Research keywords extensively: Conduct thorough keyword research and test the impact of keywords in your descriptions and titles.
• Evaluate ad copy: Examine the messaging of your competitors to understand effective words and phrases to attract customers.

Conclusion

Performing a competitor analysis is crucial for standing out in the app stores and improving your app's visibility. By understanding your competitors' strategies and identifying opportunities, you can enhance your app's ASO and increase your chances of success.

Focus on apps that prioritize store optimization as part of their marketing plan. Utilize search queries to find your competitors and consider apps that have been in the app stores for a longer time. Keyword research and analyzing creative assets and messaging are key steps in conducting an effective competitor analysis.

Choose FoxData as your partner for ASO, Apple Search Ads, and other relevant services to ensure the growth and success of your app.