Seasonal marketing has become an essential strategy for app marketers aiming to drive downloads and engage users effectively. As we prepare for the summer of 2023, staying ahead of the curve and leveraging emerging trends is crucial to maximize advertising efforts.
In this blog, you'll discover actionable tips for advertising apps during the summer.
Why Should We Focus on Seasonal Marketing in Summer？
Summer remains a prime season for mobile app downloads. App downloads saw a significant surge during the summer months of 2023. This trend is expected to continue and grow in 2024 as more users seek new apps to enhance their summer experiences.
Additionally, as children enjoy their holidays, there has been a notable increase in downloads of games and apps for children aged 6 to 8. Parents often turn to mobile devices to keep their children entertained during this period.
Data from
FoxData indicates that travel-related app downloads have skyrocketed with summer holidays in full swing， especially in. Tourists rely heavily on their smartphones for planning vacations, arranging accommodations, and finding local attractions.
Entertainment app downloads have also risen. People of all ages seek digital entertainment as they have more free time during the summer. Whether streaming TV shows and movies, enjoying music, or playing games, people are looking for ways to keep themselves entertained.
How to Promote Your Apps for Seasonal Marketing in Summer 2024
1. Customized Advertising
Leveraging Summer Themes
To effectively market your app during the summer, tap into the season's association with outdoor activities, wellness, and self-care. If your app focuses on fitness, nutrition, or wellness, highlight the benefits of staying active and maintaining a healthy lifestyle during the summer months. Create content that educates and inspires your audience with summer workouts, nutritious recipes, or self-care routines.
Engage with your audience through social media, blog posts, or email newsletters, providing valuable tips and advice. Consider collaborating with fitness influencers, nutritionists, or wellness experts to create compelling content and expand your reach.
By aligning your app with summer lifestyle and health trends, you position yourself as a valuable resource for users looking to enhance their well-being during this season. This approach not only attracts new users but also encourages long-term engagement as they integrate your app into their summer routines.
Utilizing Custom Product Pages (CPPs)
Ensure consistency between your ads and the user experience on your app's landing page by using Custom Product Pages (CPPs). Synchronize the message of your ad with the customized store listing to increase the likelihood of downloads.
Create a CPP that aligns with the summer theme to leave a lasting impression and enhance the user experience. Incorporate summer-inspired visuals and interactive features into your product pages. CPPs allow for personalization based on any holiday or season, resonating with your target audience.
👉Related Blog:
Unlocking Mobile Growth with Apple Search Ads and Custom Product Pages
2. Influencer Marketing
Influencer marketing continues to be a dominant force in digital marketing, with its impact expected to grow during the summer of 2024. Collaborating with relevant influencers in your app's niche can help you reach their engaged audiences, leading to increased app downloads.
A recent survey by Influencer Marketing Hub found that 89% of marketers believe influencer marketing positively impacts their ROI. By carefully selecting influencers who align with your app's target audience, you can boost your reach and build credibility among potential users.
Partner with influencers who have a genuine affinity for your app's value proposition, ensuring their endorsement aligns with your brand's image.
👉Related Blog:
Influencer Pricing: decoding the true value
3. Interactive and Gamified Experiences
With summer upon us, people are in search of entertainment and excitement. To engage your target audience effectively, incorporating interactive and gamified experiences into your app marketing strategy can be highly beneficial.
Leverage this trend by integrating gamified elements into your advertisements, such as interactive quizzes, mini-games, or challenges. These types of interactive ads not only make your campaigns memorable but also promote active user engagement.
Offering rewards for participation, like exclusive discounts or access to additional features, can heighten excitement and motivate more app downloads.
👏Expert Note: It's crucial to ensure that these interactive elements align well with your app’s main functions and that the transition from the ad to the app is smooth. This includes efficient user onboarding to provide a seamless and enjoyable experience.
4. Region-Specific and Geo-Targeted Campaigns
During the summer, there's an increased interest in local activities and exploration. Capitalize on this trend by optimizing your app campaigns with localized and geo-targeted advertising.
"Think with Google" has reported a staggering 900% increase in "near me" searches over the past two years. Customize your app ads for specific locations and include pertinent local details, such as nearby attractions, events, or exclusive local offers.
By presenting content that aligns with the summer activities people are searching for locally, your ads can attract those actively looking to engage in their surroundings. Make use of the location-based targeting features available on advertising platforms to ensure your ads reach the appropriate audience at the optimal time.
This strategy not only enhances the relevance of your ads but also boosts the likelihood of app downloads and user engagement.
5. Leveraging Seasonal Events and Holiday Themes
Summer is synonymous with holidays, festivals, and special events. Integrating these seasonal occasions into your app marketing strategy can significantly boost user engagement.
For instance, if your app pertains to travel, you could highlight popular summer vacation spots or tailor campaigns around significant events such as music festivals or sports tournaments. Aligning your app with trending summer activities can capitalize on the seasonal excitement, enhancing app downloads.
Develop customized advertising campaigns that resonate with the spirit and themes of these events. For example, if your app focuses on fitness and wellness, promote the benefits of staying active during the summer and how your app assists users in reaching their health objectives.
Additionally, consider partnerships with event organizers or local businesses for mutual promotion (a bonus tip). By linking your app with prominent summer events, you increase brand visibility and forge stronger connections with your audience, which can lead to more downloads and improved user engagement.
𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐓𝐨𝐨𝐥 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄
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6. Harnessing the Power of User-Generated Content
User-generated content (UGC) has become an influential tool for brands to authentically connect with their audiences. According to a survey by Stackla, 79% of consumers say UGC significantly influences their buying decisions. Encourage your app users to create and share content that captures their summer moments with your app.
You might organize UGC contests, highlight top submissions, and offer incentives to encourage active participation. This approach not only generates authentic content but also builds a community around your app.
Promote user stories, photos, or videos on your social media channels and within your app to display the genuine experiences of your users.
Moreover, incorporate UGC in your advertisements to foster trust and engagement. When potential users see others enjoying and benefiting from your app, they are more likely to be convinced to download and engage with it.
👉Related Blog: Why is UGC So Prevalent in Mobile Game Advertising?
7. Embracing Augmented Reality (AR) Experiences
Augmented Reality (AR) has seen a surge in popularity, becoming a significant trend within the marketing sector. By integrating AR into your app advertisements, you can offer users immersive and interactive experiences that stand out. For example, if your app is focused on shopping, you could enable users to virtually try on summer attire or see how outdoor furniture would look in their backyard. According to Statista, the largest market segment within AR & VR market is AR Software, which is expected to reach a market volume of US$13.0bn in 2024.
Incorporating AR can provide your app with a competitive advantage, appealing to tech-savvy consumers who are on the lookout for cutting-edge experiences. Consider partnering with AR development firms or utilizing AR platforms to design engaging ads that highlight the unique features and benefits of your app.
Conclusion
As summer 2024 progresses, it's crucial for app marketers to stay attuned to the latest seasonal marketing trends to enhance app downloads and user engagement.
Embracing strategies such as influencer marketing, interactive and gamified experiences, localized and geo-targeted campaigns, seasonal event promotions, user-generated content, and augmented reality experiences will likely yield positive results.
Keeping up with the evolving app ecosystem and implementing these strategies will help you craft effective marketing campaigns that resonate with your target audience. This approach is expected to boost app downloads, increase user engagement, and ensure long-term success for your app.
For further assistance or to explore successful app marketing strategies tailored to your needs, feel free to click here to read more.
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