To view key "Ad-Meta Ad Creatives" metrics and insights:
Go to Ad> CPPs
To target your analysis, click "CPPs"
👏 Expert Tips: "Ad-CPPs" isn't the only way to study CPPs, but it's the most comprehensive approach for researching ASA-Cpps market trends.
Here are two other research paths you can consider based on your needs:
If you have a specific competitor you want to study, you can directly track the app on the Search page and then conduct an in-depth analysis of the app in the "App-Advertising-CPPs" Page section.
If you want to conduct a comprehensive study of the information under a specific keyword search for deeper research and strategy adjustments, searching for your target keyword directly in "Search" page is also a good option.
Besides CPPs, this approach will provide you with insights into Bidding Apps, Status, Events, and Global Performance, allowing you to gain a more comprehensive market understanding and make more detailed and effective marketing decisions.
The CPPs research methods for both of the above approachs can refer to the usage techniques described in our blog about "Ad-Cpps."
Here is the translation of your text into English:
"Ad-CPPs" provides two ways for you to research: one is "By Keywords," and the other is "By Apps."
"By Keywords" displays the CPP for all ASA ads found under the corresponding search keywords during the selected time period in that country.
"By Apps" shows all CPPs for the selected app in the chosen country and time period.
Regardless of which method you choose to begin your research, you need to start by entering a keyword at the top of the page to search CPP resources.
Meanwhile, don't forget to filter by country and date for a more personalized study. Now you can start your research!
"By Keywords" allows you to quickly evaluate all CPPs for a keyword in ASA from a comprehensive data perspective, helping marketers identify market trends.
By focusing on all relevant data, marketers can quickly identify which custom product pages perform well under that keyword for reference.
Meanwhile, from the perspective of page performance, it provides feedback for keyword strategy, helping marketers identify potential keywords for expansion or deeper exploration.
📒 Note: FoxData by default displays results by "First Seen," from the most recent to the oldest. You can choose to switch to Organic Rank or Last Seen and adjust the order to ascending or descending based on your needs.
Each set of app CPPs displays both the "Default Page" and "CPP Keywords."
You simply need to click the corresponding button to access the "Default Page" and "CPP Keywords."
📒 Note: "CPP Keywords" are sorted by search index. You can directly click on the words you are interested in to conduct a new CPPs study for that keyword.
Perhaps you want to explore other CPPs of an app that interests you on this page?
Don't worry! FoxData allows you to directly click on the "Explore This App's Other CPPs" button in the bottom right corner, which will take you to the "By Apps" page for a deeper study of the app's other CPPs.
"By Apps" displays all CPPs for the app corresponding to your searched keyword or the exact app you searched for, within the selected country and time period. This can help you quickly analyze competitors’ strategies and understand trends and changes in different product pages in the market.
At the bottom of the app’s original screenshots, the keywords covered by that CPP are displayed.
FoxData defaults to showing "All," which displays all CPPs for that app below.
However, you can select the keyword you are interested in. After choosing the keyword you want to explore, only the CPPs corresponding to that keyword will be displayed below.
📒 Note: Under each CPP of the app, the "CPP Keywords" are sorted by search index. You can directly click on the words you are interested in to conduct a new CPPs study for that keyword.
Conducting a "CPPs" (Custom Product Pages) analysis provides significant value for marketers and businesses running Apple Search Ads (ASA). Here are some key benefits:
Enhanced Targeting and Personalization: By analyzing CPPs, marketers can tailor product pages to specific audience segments based on the keywords they use, leading to more relevant user experiences and increased engagement.
Improved Conversion Rates: Insights from CPPs analysis help optimize the content and design of product pages, resulting in higher conversion rates by aligning the landing page more closely with user search intent.
Competitive Advantage: By continuously analyzing and refining CPPs, businesses can stay ahead of competitors by offering more engaging and effective product presentations that appeal to their target market.
Adaptation to Market Trends: CPPs analysis helps in tracking changes in consumer behavior and preferences over time, allowing for timely updates and adaptations that keep the product pages and advertising relevant.
Improved Customer Experience: By aligning product pages with user expectations and needs, businesses can enhance customer satisfaction and loyalty, leading to long-term benefits.
In summary, conducting CPPs analysis equips marketers with the insights needed to fine-tune their advertising and product presentation strategies, ultimately driving better engagement, higher conversion rates, and improved business outcomes.
A: "Ad-CPPs" equips marketers with the insights needed to fine-tune their advertising and product presentation strategies, ultimately driving better engagement, higher conversion rates, and improved business outcomes.
A: Yes, FoxData offers comprehensive tutorials and support documentation to help you make the most of the "Ad-CPPs" feature. You can find them in FoxData blogs or help center.
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