In the saturated mobile app market—with a staggering 5.7 million apps across Google Play, Apple App Store, and Amazon Appstore—simply launching an app isn’t enough. A sophisticated marketing strategy is imperative for guiding potential users towards downloading your app and ensuring they stick around.
Considering that 70% of digital media is consumed on mobile devices, it’s clear why brands are intensifying their app marketing tactics. Effective app marketing can lead to higher conversion rates, better advertising ROI, and increased customer lifetime value (LTV). Moreover, according to Branch’s Mobile Growth survey, app users are more than three times as valuable as their non-app counterparts and exhibit lower churn rates.
To differentiate your app in a crowded marketplace, it's crucial to pinpoint your unique value proposition, understand your target audience, and utilize a mix of owned, earned, and paid media channels. By crafting an omni-channel strategy, you can convert potential users into dedicated customers.
Here's a breakdown of four pivotal app marketing strategies to amplify your app's growth:
Email marketing is a cornerstone for app marketers, with 63% using it to acquire new users, as per the Mobile Growth survey. However, conversion rates often falter when users encounter obstacles transitioning from email calls-to-action (CTAs) to the app. Deferred deep linking can bridge this gap by directing users straight to the app content they're seeking, thereby bolstering app downloads.
For instance, if a user clicks on an email CTA but hasn't installed the app, a deferred deep link will first lead them to the app store, then to the specific page within the app post-download.
To expand your user base, look beyond your current marketing channels. Referral programs incentivize existing users to introduce your app to new users, effectively turning your app into a growth channel.
Additionally, collaborating with influencers can extend your reach, especially given the influencer marketing economy's growth. Using deferred deep links in these partnerships can smooth the transition from social media to your app, which can lead to more downloads.
👉Related blog: Influencer Pricing: decoding the true value
With 40% of smartphone users discovering apps through app store searches, ASO is a critical component of your marketing mix. ASO involves refining your app's title, description, icon, visuals, reviews, ratings, and keywords to improve search visibility, similar to SEO. Remember, your total downloads influence your app rankings, so enhancing the above strategies will contribute to your ASO efforts.
👉For in-depth ASO insights, check out here.
If you know your way around ASO, why not start your ASO research directly with the FoxData platform?
👏Expert Tips: Our experts usually use ASO Report to check our app's ASO basics to optimize our ASO strategy. Combined with ASO Keyword Research, optimizing keywords and then incorporating them into the title, subtitle, and description of the app is a very important step for the ASO Expert team.
To thrive in the competitive app market, a comprehensive marketing strategy is non-negotiable.
👉For further insights into effective app marketing, explore our guide.
QR codes are increasingly prevalent, with projections showing over 100 million U.S. users by 2025. By strategically placing QR codes in both digital and physical spaces, brands can encourage app downloads. QR codes can also be a gateway to special offers and loyalty programs, which enhance user engagement and retention. Ensure your QR codes are deep link-enabled for optimal results.
If you are still confused, welcome to read more blog about ASO Strategies.
Or you may want to optimize your app now; just join FoxData and start your keyword research! Get started with your free trial today!
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