Hyper-casual games have become increasingly popular in the mobile gaming industry, but the high competition and low attention span of users make it challenging to get them to download and install your app. A high conversion rate is essential to make your hyper-casual game stand out from the crowd.
In this article, we will discuss how to increase the conversion rate of a hyper-casual game by 147% in just one month.
Today our client is a hyper-casual game, it is a smaller one developed by an independent game studio. The game's simple and intuitive mechanics, coupled with its colorful graphics and catchy soundtrack, have made it a promising game among the young.
But before this game, this studio mainly developed moba-type games, so it didn't have so much experience in the market for hyper-casual games.
The name of the app remains anonymous here to protect our client's privacy. To give you a better idea of the story we're sharing about the app, we're showcasing one of its competitors in the Google Play store.
As a new entrant, this game encountered a lot of difficulties at the beginning of its promotion.
Hypercasual games are designed for quick and easy gameplay, making players less likely to spend time exploring the game before making a decision. As such, game developers need to make an immediate impact with their marketing materials to capture potential players' attention.
Hypercasual games are known for their minimalistic design and low budget. However, to achieve success, developers need to invest in marketing campaigns to get their games noticed, which can be costly.
Getting users to download the game is not enough. Developers need to ensure that players continue to engage with the game, making it crucial to create a marketing strategy that not only attracts users but also retains them. Not to mention the fact that the competition in this category itself is fierce.
When this studio client approached us, we gave them the list of above challenges they were currently facing and came to a consensus. But immediately afterwards we also gave them solutions. When the client followed our solution for a month, their conversion rate increased by 147%.
The app store page is the first impression users have of a game, so it is crucial to optimize it. It should be visually appealing, with clear and concise descriptions, and high-quality screenshots and videos. So, they should use keywords and descriptive text to help users understand what their game is all about.
A/B testing is also a technique used to test two different versions of an app store page and see which one performs better. By doing this, we can identify which elements of the page need to be improved to increase conversion rates. Test different variations of the screenshots, videos, and descriptions to see which ones resonate best with the audience.
Social proof is a powerful tool to increase user trust and encourage them to download a game. Include user reviews and ratings on the app store page and use social media to promote the game. Encourage those existing users to leave reviews and ratings on the app store page.
In implementing this, we draw on the services of our sister site ASO World. Learn more here.
Retargeting campaigns is a great way to re-engage users who have previously installed the game but haven't played it in a while. Use push notifications, in-app messages, and email marketing to remind users of this game and encourage them to come back and play.
Incentives can be an effective way to increase conversion rates. Offer rewards to users for downloading and installing the game, completing tutorials, or sharing the game on social media. These incentives can be in the form of in-game currency, power-ups, or exclusive content.
Increasing the conversion rate of a hyper-casual game can be challenging, but by doing the marketing solutions offered by FoxData, our client increase their conversion rate by 147%.
But it's also important to continuously analyze user data and feedback to identify areas for improvement and implement changes accordingly.
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