How to Grow Your Hyper-Casual Game Organically With ASO?

As of the first half of 2024, the hyper-casual mobile game market continues to grow, with projections indicating it will reach around $5 billion globally by 2024.

In the past two months, more and more high-performing hyper-casual games have been taking the world by storm!

In July, a game called "Offline Game - No WiFi Game" made a spectacular debut on Google Play, with downloads skyrocketing to 26,988,228, making it the top download for the month.

July Downloads Charts of Game in Google Play 

August Downloads Charts of Game in App Store

The foundation of App Store Optimization (ASO) for any mobile game is high-quality in-game content. Ensure your game is simple, bug-free, and offers a unique selling point. Regularly test your game to maintain a high-quality gaming experience, which will drive conversion rates and retention.

Optimize Keywords for Better Visibility

With millions of hyper-casual mobile games available, certain keywords are highly competitive. When performing keyword research for your game's metadata, target high-volume, highly relevant keywords that also offer high opportunities.

You can use FoxData-Keywords Explore to help you find suitable keywords. This feature not only assists you in filtering data based on the above dimensions but also helps you filter by "ranking," "opportunity," "difficulty," and "estimated number of monthly organic installations."


👉If you're still unsure about how to find the right keywords, this blog will provide detailed guidance: How to Perform ASO Keyword Research and Boost Your App's Visibility

👏Expert Tips: Don't forget to cleverly embed keywords in the app name, subtitle, and description while also considering the unique features of your game. Besides including keywords to improve search rankings, your app name should be concise and clearly reflect the app's functionality and characteristics. 

"Offline Game - No WiFi Game" is a great example. You can clearly see that its title includes the main keywords and directly conveys the game's core selling point.

Design a Simple yet Striking Game Icon

Your game icon is often the first point of contact for users. To captivate users, your icon should showcase your game's uniqueness:

• Highlight Key Gameplay Features: Show users what to expect from the first view of the app product page. Highlighting key elements of gameplay can lead to better user conversion and retention.
• Avoid Characters Unless Recognizable: Hyper-casual gamers typically seek quick, simple gameplay, so characters or storylines may not appeal unless the character is instantly recognizable (e.g., Angry Birds).
• Use Bright, Eye-Catching Colors: Bright, contrasting colors can grab users' attention and convey the fun, simple nature of hyper-casual games.

👏Expert Tips:  FoxData's ASO Report allows you to check out your category's app icon's color. You can design your app by referring to the primary color scheme of the category your app falls under.

Create Effective Preview Videos

Preview videos are optional but can boost conversion if well-made. Consider these factors:

• Match Video Orientation with Gameplay: Ensure the video orientation matches your gameplay.
• Focus on Gameplay: If your game has a unique story, show pure gameplay in the preview video.
• Consider Sound: Most users keep their phones on silent; include music only if it's part of your unique selling proposition (USP).
• Capture Attention Quickly: Capture attention within the first 1-3 seconds, as few users watch past the first 8 seconds.
• A/B Test Your Videos: Test different video versions to ensure they are engaging and effective.

Optimize Your Game Screenshots

Screenshots are crucial for conversion, especially since 65% of App Store downloads come from search where screenshots are visible. Optimize your screenshots by:

• Displaying Clean Graphics: Portray the simplicity of hyper-casual games.
• Keeping Orientation Consistent with Gameplay: Ensure screenshots match the gameplay orientation.
• Highlighting USP and UI in the First Few Screenshots: On iOS, the first 3 screenshots are visible in search, and on Google Play, users see the first 3 portrait or 1.5 landscape screenshots on the product page.

A/B Test Your Creative Assets

A/B testing your game's creative assets before publishing is crucial. It helps evaluate the effectiveness of different versions of graphics, icons, and screenshots. By optimizing these elements, you can increase downloads, user engagement, retention, and revenue. A/B testing also identifies areas for improvement, allowing for informed decisions and continual refinement.

Gather User Feedback

User feedback is essential for improving the user experience and enhancing your game's performance. It provides insights into user preferences, pain points, and suggestions for improvement. Soliciting feedback can build user loyalty and satisfaction, leading to increased retention and positive word-of-mouth. Set up in-app prompts to ask for feedback at optimal times, but avoid repetitive prompts that could irritate users.

👉More tips and strategies: Leveraging Creativity for ASO Success: Unveiling Trends in Mobile Casual Gaming Creatives

If you are still confused, welcome to read more blogs about ASO Strategies.

Or you may want to optimize your app now; just join FoxData and start your keyword research! Get started with your free trial today!

Or do you want to find a professional team to increase your app's user acquisition? FoxData's sub-brand, FoxAdvert, tailors App Store Optimization services to fit your unique goals!