FoxData free feature "Category Ranking" data, which includes category ranking, global ranking, and competitor ranking, provides a window into your app marketing strategies with key performance metrics and insights on their campaigns. It enables app marketers and app developers better understand the latest trends in the application market.
This data allows marketers to easily view the historical ranking of their apps or games in the categories of the Google or iOS app markets, as well as their global rankings in the mobile app market.
How to use Category Ranking
To view key category ranking metrics and insights:
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Go to Dashboard > Search.
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Enter the app or game you'd like to analyze.
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To target your analysis, click "Track app" to reach the "App" overview page.
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To click "Category Ranking" and view the real-time hourly and daily category rankings date of your app.
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Click "+As Competitor For" to add your competitors into your monitor list.
- Using the filters at the top of the page to set the app market, country/region data you want to analyze.
- Using the filters above the data table to set the mobile terminal, time period, and time type you want.
- You can also click "+ Add Custom Event" to mark the cause of a ranking increase, so that you can check it later or the team can see the promotion effect and strategy implementation effectiveness at a glance.
Key Metrics & Insights
Category Ranking
Category Rankings allow market researchers to quickly grasp market trends and gain insights into the latest developments in categories of interest. Category rankings allow developers to understand which types of applications are more popular in the market and adjust their development focus accordingly.
Global Ranking
FoxData supports viewing global rankings, a feature that allows you to easily discover in which countries the apps you are interested in perform better and in which countries are more suitable for localization.
Our data visualization can help you conduct global market trend research intuitively. Simply hover your mouse over the ranking data axis on the left or the map on the right. The ranking data on the left will correspond to the map part on the right, and the map part will turn dark blue.
If you want to see more detailed data, you can scroll directly below the chart. The App country category ranking table below can meet your needs for detailed research.
Expert Tips:
If you want to further conduct global market research and consider its global value from multiple dimensions, we invite you to use our Advanced Analysis - Global Overview. You can further study the app's position in the global market, ASO keywords, ratings and reviews, ASA bidding keywords, app overview, and recommendation history.
Competitor Ranking
In addition to discovering market trends and enabling you to proactively adapt to market changes, our application also needs to maintain relevance and competitive advantage in the ever-changing business environment.
By observing the position of competitors in the category rankings and understanding their market performance and user feedback, you can develop more effective competitive strategies.
"Category Ranking" provides the "Competitor Ranking" function, you only need to add competitors to compare competitive ranking data.
Your competitors?
Don't worry, we've got you covered. When adding competitors, FoxData provides you with "smart" suggestions and the App Store's "You might also like" section to help you accurately identify direct and indirect competitors. This feature allows you to compare multiple apps, and you can select up to 4 competitors for ranking comparison.
In addition to real-time rankings, we also support historical ranking line charts and real data visualization to help you conduct competitor research easily and intuitively.
Expert Tips:
What is the value of conducting Category Ranking analysis?
FoxData's Category Ranking Overview insights give you the complete picture of your apps or your competitors' overall marketing strategy, across iPhone and iPad. Use these insights to:
- Benchmark your app ranking promotion performance against competitors
- Understand your own and competitor apps' visibility scores in mobile app markets and estimate the search traffic you might get based on this data
- Use historical category ranking data at hourly time nodes to explore the search visibility gap between your app and competitor apps in the mobile app market, ranking stability and growth change nodes, and explore global opportunity gaps.
Get a unique view of your apps and your competitors' apps global ranking & category ranking in different mobile app markets. And easily explore the ranking status of competitors in corresponding categories in different countries and regions, and combine data such as traffic estimates and revenue estimates to provide auxiliary basis for further decision-making on localized promotion.
Notes: In this function module, you can not only view the real-time hourly and daily rankings, but also view the rankings for the past year. It also supports custom date selection to view trends in a specific time period, helping market researchers observe application trends and values from multiple time dimensions. Comprehensive rankings, category rankings, etc. provide you with multi-angle references.
👋For example, market researchers may find that the ranking of an app has been steadily rising over the past three months. Although its overall ranking is relatively low, it ranks in the top five in its category. This indicates that there is a certain investment value. At present, the user base of apps in this category is small, but the market potential is huge, indicating that there is growth potential and initial investment potential in the future.
Expert Tips:
To truly evaluate its investment value, you need to consider other factors, such as user growth trends, market competition, and revenue models. If these factors also show positive trends, then the app may be worth investing in.
We recommend that market researchers and developers look at the estimated downloads and estimated revenue of the app on the FoxData platform in addition to category rankings when researching the product market.
In addition, market researchers and developers should study the top, mid-level, and bottom-level apps in the target category. Investigating different levels of applications can help you gain a comprehensive understanding of the overall market landscape and its value.
FAQs
Q: How can Category Ranking help improve my app marketing strategy?
A: By analyzing your app's ranking in various categories, you can identify strengths and weaknesses, optimize your marketing efforts, and focus on areas that need improvement.
Q: Can I track my app's ranking in multiple categories?
A: Yes, FoxData allows you to track your app's ranking across multiple categories, providing a broader perspective on its market position.
Q: How often is the ranking data updated?
A: The ranking data is updated regularly to ensure you have the most current information for making informed decisions.
Q: Can I use Category Ranking to monitor my competitors?
A: Absolutely. FoxData's Category Ranking feature allows you to monitor the performance of your competitors, helping you stay ahead in the market.
Q: Is the Category Ranking feature available for both iOS and Android apps?
A: Yes, FoxData's Category Ranking feature supports both iOS and Android platforms, providing insights for apps across both ecosystems.
Q: How can I access the Category Ranking feature in FoxData?
A: You can access the Category Ranking feature through the FoxData dashboard, where you can view detailed reports and analytics.
Q: Is there a tutorial on how to use the Category Ranking feature?
A: Yes, FoxData offers comprehensive tutorials and support documentation to help you make the most of the Category Ranking feature. You can find them in FoxData blogs or help center.
