Accorrding to Market Segment, we found that Last War: Survival Game ranked as the top game in terms of revenue growth on the App Store for Q3, with a year-over-year increase of 1,068,662.00%.
Its total revenue also placed it among the top 4 in the Q3 gaming market, with $188,070,050.
Google Play showed similarly impressive performance, ranking xx in revenue growth with a year-over-year increase of 45733.21%.
Its total revenue placed it among the top 3 in the Q3 gaming market, with $222,834,673.
According to FoxData, the primary user markets for this game in Q3 were the United States and South Korea.
The United States market accounted for 24.34% of global sales, followed by the Korea （17.38%), Japan (16.68% ), and TaiWan (7.85%).
Beyond the data metrics, the app maintains a top-tier industry standard in terms of user satisfaction.
The app demonstrates outstanding user satisfaction on both the App Store and Google Play, with particularly strong performance on Google Play in South Korea.
This is notable as Android phones, especially Samsung devices, are widely used in South Korea.
According to Review Sentiment Analysis, the app achieved a rating of 4.22 on Google Play in South Korea during Q3, with five-star reviews outnumbering one-star reviews by a factor of five.
In the Keyword Cloud (Top 25), the most frequently appearing words are positive ones, shown in blue, followed by neutral words, which are displayed in yellow.
If you examine the Keyword Cloud closely, you'll notice that the neutral word "게임" (Games) is mentioned most frequently in the reviews.
This is followed by positive words like "재밌어요" and "재미있어요" (fun).
From the Review Sentiment Analysis, it is evident that the app has achieved exceptional satisfaction levels in the South Korean market!
📒 Note: Blue word clouds represent positivity, while red ones represent negativity and orange ones represent neutrality.
The font size represents how often the hot word appears, the larger the font, the more often it appears.
💡 Read More：What's Going on Inside Your Users' Minds? Review Sentiment Analysis Helps You Find Out.
Last War: Survival Game is essentially an SLG (Simulation and Strategy Game) with a zombie survival theme. It employs the classic COK-like framework for its SLG gameplay, keeping the core mechanics largely unchanged.
The game focuses on city building and development, where players upgrade buildings, train characters, and gradually explore the large map. Features like radar exploration and point-to-point marching are retained.
One of the game's key features is the lightening of hardcore content to accommodate players attracted by casual gameplay.
As a result, Last War: Survival Game has optimized its city-building mechanics. A comprehensive production building is introduced, allowing players to generate resources like construction materials, gold, and hero experience through idle gameplay. This effectively caters to players drawn in by ultra-casual gameplay.
Additionally, Last War: Survival Game incorporates card elements into its casual gameplay. Essentially, the game's level-clearing mechanics are a unique form of idle card gameplay. Players can easily progress by deploying heroes of higher rarity and levels.
In the highly competitive gaming market, frequent updates can help a game remain competitive, attract new players, and retain existing ones.
Last War: Survival Game maintains a notably high update frequency within the simulation game category.
According to FoxData-Versions, this mobile game updates every three days.
Last War: Survival Game's frequent updates are typically accompanied by new game features, missions, and commercial content, such as items or expansion packs. This creates additional revenue opportunities for the game.
👉 Click here to view a more detailed game update timeline and details.
Since altering the core gameplay isn't an option, and there's a desire to acquire users at a lower cost, game developers focus on advertising materials. They use secondary gameplay as the basis for paid ad displays, making it a compliant promotional method.
Last War: Survival Game has consistently deployed a large number of advertisements highlighting its "casual secondary gameplay." These elements are deeply integrated into the core gameplay design.
Currently, the most frequently used secondary gameplay concept in paid ads for Last War: Survival Game is "parkour shooting + choice doors." This is also the game's most central casual gameplay feature, introduced at the early stages of play. When players first enter the game, they must maneuver their troops to move left or right, choose buffs, eliminate enemies, and expand territory.
The secondary gameplay acts as a "dessert" within the game, enhancing player experience and providing material for game marketing.
The presentation of these ads, to some extent, increases excitement and tension, attracting users to keep watching.
For both global markets and key revenue-generating regions, the game has enlisted international film star Antony Starr, as well as Korean celebrities such as Shin Dong-yeop and Joo Hyeon-young, for online video and television advertisements.
In the global market, the game has gone beyond standard video ads by introducing ad content that combines celebrity endorsements with live-action short skits.
These short skits are designed to capture the audience's attention and offer a more entertaining experience compared to traditional advertisements.
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