How FoxData's Latest Features Help Optimize Your App Marketing Strategy

Have you all been using our Review Sentiment Analysis feature?

It's not just a feature. It's an accelerator for your product's success! It has helped countless products take a quantum leap forward.

If you still don't understand what value this feature can bring to you, check out the article below. It will give you a big surprise.
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Related blog: What's Going on Inside Your Users' Minds? Review Sentiment Analysis Helps You Find Out.

👏Try Review Sentiment Analysis feature directly here.

In addition to the Review Sentiment Analysis feature that we released to help developers better understand user needs and market demand, as well as help improve their products, FoxData has also collected user suggestions and made a series of optimizations and additions to other points of feature on the platform. Let's take a look at what these new features are and how they can assist us and our apps to work better!

This update involves the addition of Download / Revenue Charts, Advanced Search, optimization of Meta Ad Creative, and so on I will mention below.

Download / Revenue Charts

In this update, we have added the Download/Revenue Charts. This feature allows users to analyse the rankings based on the download/revenue dimension and better analyse the revenue of apps and competitors. It can help app developers and market researchers to significantly improve in the following three aspects.

Market Trend Analysis

The app download revenue list can help developers, investors and market researchers understand which types of apps are more popular and on which apps users are willing to spend money.

👏Expert Tips:  When users do market trend analysis, it might be beneficial for you to consider a holistic approach. Not only focus on the revenue chart, but also look at it together with the download chart, because the unit price of in-app purchases generated by apps of different natures is different. Products that rank low on the revenue chart but high on the download chart are also valuable. In addition to this, users need to be careful to filter for different countries. Different products will receive different feedback in different markets. 

Optimize Strategies

App developers can adjust their business models and marketing strategies according to the changes in the revenue ranking, with a view to improving the revenue performance of their apps.

In addition, changes in download revenue rankings can also help app developers review whether their strategies are effective.

👏Expert Tips: We also suggest that app developers optimize their strategies by filtering their app market according to a refined classification of categories and tags, so that they can more accurately study competitors and optimize their strategies.

Competitor research

Developers can learn about the performance of competitors, including their profitability and market share, through revenue charts.

Developers can pinpoint competitors with the expert advice in the Optimize Strategies section above.

For example, if you are a motorcycle shooting game developer, you can filter the category - Game - Action and tags in the Game - Shooting - Vehicle Shooting.


Expert advice: However, it is important to note that in addition to pinpointing competitors, we also recommend that developers research competitors in the broader category, because although there is no direct competition, it can help developers find a lot of inspiration to adjust their products.

Speaking of competitor research, FoxData has added the Advanced Search feature to better help locate targeted competitors.

Advanced Search 

The advanced search feature is a new addition this time, which helps users calibrate the metrics step by step even if they don't know the name of the competitor's app and then pinpoint the target app.

Users can directly filter country/region, app market,  app category,  price, in-app purchases, developer, publisher, current rating, estimated download, and estimated revenue to match competing apps.

For example, if you are a motorbike shooting game developer, you want to find the same type of competitors in the US market with estimated downloads greater than 10,000 and revenue greater than 500,000 in the last 7 days. You will find your competition as shown below.





Just click on the app you want to view to see all the information about it, including app info, category rank, estimated download, estimated revenue, product launch time, and so on.

Meta Ad Creative

FoxData has listened to users' suggestions and optimized Meta Ad Creative. New material type filtering and tag filtering in Ad-Meta Ad Creative and new material type filtering in App-Meta Ad Creative.





In addition, the material pop-up window also improves the material display information, as shown in the figure below. Information such as category, attribute, platform, Ad Country / Region, Period, duration, status, etc. is more convenient for users to do product research, advertisement research and competitor research.

Associate

It is worth mentioning that FoxData has added a new user-friendly feature - Associate, which allows you to switch between App Store and Google Play versions of the app directly! In addition, you can also add Associate, but please note that this step needs our final approval before it will be displayed on your page.