How FoxData Boosts a Hyper-casual Game Rank in the Top 5 in 2 Months

The Story

Hyper-casual games are designed to provide quick and entertaining gameplay experiences to a broad mobile audience, including casual gamers. Speedy Runners, a hyper-casual game developed by a small indie game studio, aims to enhance its growth and visibility through effective App Store strategies. The game offers thrilling and fast-paced running adventures filled with obstacles and challenges. Players can also share their high scores and achievements with friends through social media integration.

Challenge

The studio has set specific goals for Speedy Runners, including achieving a top 5 ranking for keywords on the App Store and significantly increasing visibility and organic traffic. However, with a limited promotional budget, they need to find cost-effective strategies to maximize their app's exposure and attract a larger audience organically. This is particularly challenging in the highly competitive hyper-casual game category, where the app has undergone only basic optimization efforts and lacks sufficient keyword coverage.

Solution

To improve keyword rankings and increase app visibility, the studio utilizes the FoxData platform and its data intelligence capabilities. They implement the following strategies:

• App keywords research and market research
• Keyword optimization
• Monitoring data in real-time

The studio upgrades the keywords in Speedy Runners' app metadata every two to three weeks based on the precise keyword research provided by FoxData. This research reveals high search volume, moderately competitive keywords for the hyper-casual game. By making these keyword modifications, they achieve a 20% increase in keyword ranks.


To obtain top keywords and competitor keywords, the studio utilizes the Keyword Explore function in FoxData. This helps them identify relevant keywords for optimization. They also optimize their app's keywords based on FoxData's recommendations. This ensures that the app's metadata is aligned with the most effective keywords for maximum visibility and discoverability. Monitoring the app's data and performance is crucial for tracking progress.

Through FoxData's Data Monitoring feature, the studio can keep tabs on their app's growth and make timely adjustments to their strategies. They also use the Startup Status Reminder to receive regular email reports on their app's performance. By integrating their app with FoxData, the studio gains access to valuable insights, such as downloads and revenue conversion data. This helps them make informed decisions and optimize their app further.

Result

Before implementing these strategies, Speedy Runners had limited keyword coverage, mostly consisting of long-tail keywords with low search volume.

However, after just one month of using FoxData for data monitoring, the studio gains market insights and significantly improves their app's visibility with multiple industry keywords. By updating their keyword plan every two weeks and utilizing FoxData's keyword ranking guarantee service, the studio quickly achieves their initial goal.

Their industry keyword ranking breaks into the top 5 and maintains this position for more than a month. As a result, Speedy Runners' visibility grows remarkably. If you want to replicate this success, you can try FoxData. With deep ASO, ASA Analytics, and App Market Insights, FoxData can help take your app to the next level. Enjoy a seven-day free trial to embark on your app's journey to success!

Now just join FoxData and embark on a journey of business growth as we unveil a FREE App Data Analytics Tool, which boosts your downloads, increases your user base, and watches your performance soar to new heights!