How Does Royal Match Surpass $2 Billion in 2024?

"Royal Match" is one of the consistently top-grossing mobile games on the App Store and Google Play's monthly revenue charts.

Throughout 2024, the app consistently ranked in the Top 10 for monthly revenue on the App Store.

In October, it even climbed to the No.1 spot on the download charts and reached No.2 in revenue.

👉 Click here to view the monthly Top 10 apps for downloads and revenue.

Since its release in 2021, in just three years, the app has generated over $2 billion in revenue on the App Store and Google Play.

*The following Data is collected from its release up until November 11, 2024.

Global Downloads of Royal Match on Google Play

At its core, Royal Match is a straightforward match-3 puzzle game where players are presented with a board filled with various items such as Books, Crowns, Leaves, Shields, and Gems. A simple swipe allows players to match three or more of these items, clearing them from the board.

To introduce a layer of strategy, Royal Match includes bonus levels. Players are encouraged to complete these levels using the fewest moves possible to maximize their rewards.

The objective in these levels is to collect as many coins as possible before running out of moves, providing an additional opportunity for coin consumption and potential monetization.

If players exhaust their moves, they have the option to purchase additional moves using in-game currency, known as coins.

What happens when players run out of coins?

Royal Match then introduces the possibility for players to spend money to overcome challenges!

When players run out of moves, they're immediately offered a special offer or a Royal Pass.

By providing these offers when players need them most, Royal Match effortlessly monetizes and encourages spending habits among players.

Next, we will explore in more detail how it structures its monetization strategy!

In-App Purchases

Royal Match leverages a well-balanced microtransaction system, drawing on strategies common in other match-3 games rather than focusing on cosmetic items. Understanding these strategies is essential for comprehending how the game generates revenue.

• Royal Pass: Embracing the popular battle pass concept seen in many gaming genres, Royal Match features its own version. Available from level 37, the Royal Pass provides 30 steps of rewards over a month, offering players continuous incentives to stay engaged.
  
  

• Boosters and Aids: To assist players in overcoming difficult levels, Royal Match offers a variety of boosters. These can be purchased with in-game or real currency. Players can also utilize Royal Match tips and tricks to enhance their effectiveness when using these boosters and other in-game bonuses.
  
  

• Continue or Retry: In Royal Match, as in other match-3 games, players are limited in the number of moves they can make. If they can't reach their goals within these moves, they can buy extra moves, retries, or continues. These options provide another opportunity for success and can be acquired using either in-game or real currency.
  
  

• Limited-Time In-App Purchases: The game store features bundles offering a range of bonuses at a set price, typically including in-game currency and boosters. Such bundles are common across many games, not just Royal Match. The Beginner's Bundle, aimed at new players, is particularly popular.

In-App Events

Events are crucial to Royal Match's monetization strategy. They allow players to earn various rewards and enjoy the game in a resource-rich environment, giving them a glimpse of what it's like to have an abundance of in-game items.

Following these events, the game presents in-app purchase (IAP) offers that replicate this enriched experience, subtly encouraging players to make a purchase.

Want to dive deeper into the in-app events of Royal Match?

FoxData-ASO Impact Analysis helps you quickly study all the in-app events and in-app purchases since the release of Royal Match!

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