How Does Love and Deepspace: A 3D Otome Game Rapidly Rises to Top 10 Post-launch

Since its launch on January 18, 2024, Love and Deepspace has topped the Free Charts for three consecutive days and broke into the Top 10 Grossing List on the first day, kicking off the 2024 new game competition. Let's delve into how does Love and Deepspace: a 3D otome game rapidly rises to top 10 post-launch.

Currently, it is still steadily in the Top 10 of the Free Charts.

Reasons for the Rapid Rise of Love and Deepspace to the Top 10

Game Promotion

Love and Deepspace went all out in advertising, with online and offline campaigns linked together. Online, the theme song sung by Sarah Brightman climbed the hot search lists on major platforms, while offline, there was a dreamy collaboration with Changguang Satellite and what could be called a luxurious global multi-country and multi-region offline promotion that stunned players.

Game Features

From the moment Love and Deepspace entered open beta, it was destined to be a product that the industry would pay close attention to throughout 2024 because this product is just too special in its otome game track. With realistic 3D, a fully immersive experience, and an action game system within a romance game, every element of Love and Deepspace is revolutionary for the current market.

In other words, Love and Deepspace is using innovation and progress to try to expand the imagination of the entire otome game market.

Game Logic

At its core, Love and Deepspace continues the future world view and superpowers that the "Mr Love: Queen's Choice" series excels in as its main unfolding, depicting pure emotions, eternal stories, and the interplay between personal heroism and everyday life, illustrating Love and Deepspace's interpretation of "romance" and expressing the pursuit of positive and equal values of love and dreams.

Love and Deepspace pays meticulous attention to character development, especially the character shaping. In addition to the main storyline, the game uses a series of gameplay and interactions in the core gameplay of "dating" to allow players to understand the male protagonists from a rich perspective from start to finish.

Is the United States the core market for otome games in the future?

The market for female-oriented games, especially otome games, is no longer dominated solely by Japanese manufacturers. Chinese companies have already gained a stronger voice on the international otome game stage, with not only NetEase (with "For All Time"), miHoYo (with "Tears of Themis"), and Tencent (with "Light and Night"), but also Love and Deepspace being one of the most significant players that cannot be ignored.

If we analyze carefully, we'll find that although the otome game products of the above manufacturers are all in the anime style, the region with the highest revenue share in the global market is the United States. For example, "Mr Love: Queen's Choice" has earned a total revenue of $95,210$intheUSmarketoverthepastyear,whileintheJapanesemarket,thetotalrevenueis\; \$11,321$ (only counting the App Store channel).


Take, for instance, the female-oriented card game "Ashes of the Kingdom," which launched last March. The United States is the largest market in terms of download proportion, with Japan ranking fourth.

Comparison of Downloads about Ashes of the Kingdom by Country/Region 

As for the revenue, the highest revenue comes from the United States, surpassing the total payments from Japan and Hong Kong combined.

Comparison of Revenue about Ashes of the Kingdom by Country/Region 

The revenue data from these two products indirectly reflect that otome games with an Asian aesthetic have potential in the Western market as well, suggesting that the limitations due to regional aesthetic differences are not as significant as one might think.

In summary, otome games are undoubtedly a track with ample room for exploration. However, due to the "first-mover advantage" of leading products and the high cost of switching games, it is challenging for new blockbuster products to emerge in the global market.

Against this backdrop, Love and Deepspace's attempt at a 3D otome game is undoubtedly a bold and innovative trial. Upon closer inspection, Love and Deepspace's boldness is not unfounded. One reason is their confidence in their own capabilities and product quality; the other is the global market's aesthetic preferences and trends. Compared to anime style, a more realistic art style has more universal appeal in the global market.

Moreover, with the recent popularity of drama shorts, interactive novels, and interactive games worldwide, "Love and the DeepSpace," with its highly interactive gameplay and 3D immersive performance has undoubtedly hit the mark at an opportune time.

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