How Do Role-Playing Game Apps Increased Visibility-Take Genshin Impact as a Case Study

a. Game Title

Craft a title that's both engaging and descriptive, succinctly reflecting your game's essence. Adhere to the marketing adage: simplicity resonates. Limit your title to under 30 characters to comply with Apple and Google's requirements.

Take "Genshin Impact" as an example, the title "Genshin Impact" possesses a distinctive quality and its meaning isn't immediately apparent. In Chinese, "Genshin" can be interpreted as "original god" or "candidate god," referring to a being with the potential to ascend to divinity but has not yet achieved godhood. Additionally, Genshin is the moniker of a historical Buddhist scholar, also known as Eshin Sōzu.

Thus, the game's title is imbued with significance, imbuing the game with depth from the outset. Discovering the meaning behind the title can be likened to uncovering a hidden Easter egg, enriching the player's engagement with the game.

b. App Description

In your description, succinctly convey the genre and core mechanics of your game. Highlight any accolades or positive critiques to enhance credibility. Use clear, accessible language to retain the fleeting attention of potential players. Incorporate a call to action to guide users towards engaging with your game.

The description for Genshin Impact provides a window into the core narrative and gameplay elements. The game boasts an expansive open world, an engaging elemental combat system, stunning graphics, an enchanting soundtrack, and the option to assemble a personalized team to explore alongside friends.

Although not every user may peruse the description, its presence remains crucial. It serves to inform those who seek a deeper understanding of the game's features. Furthermore, strategically placing keywords within the description can enhance the game's App Store Optimization (ASO) on Google Play, potentially improving its discoverability.

c. Screenshots

Given users' limited attention spans, use screenshots to effectively showcase your game's interface and dynamics. Select visually appealing images that convey the distinctive features of your game, aiding users in envisioning the gaming experience.

To understand how to craft compelling screenshots for an app store listing, a prime example to consider is the approach taken by Genshin Impact. Let's dissect their strategy.

The visuals presented on Genshin Impact's Google Play listing are not mere captures of gameplay but are intricately designed illustrations.

These graphics are characterized by an asymmetrical layout incorporating multiple components. A game screenshot is typically anchored in the upper left quadrant.

For instance, one prominent graphic features. The protagonist of the game, Lynette, is free to dive under the sea. And on the right is a detailed drawing of her character. Below the primary screenshot, towards the lower left, is a caption providing context.




All these elements are set against an Aquamarine Sea backdrop that harmoniously complements the colors within the screenshot. Each graphic for Genshin Impact adheres to this distinctive format, with the occasional variation of mirrored layouts.

This method of presentation is not only aesthetically pleasing but also effectively garners the viewer's interest, which is the fundamental goal for app store imagery.

d. Keywords

Keywords significantly influence your App Store Optimization (ASO) and the visibility of your game. The title and description of your app are pivotal in determining the keywords you'll rank for. Utilize competitive keywords and long-tail keywords to attract a specific audience, especially if your game serves a niche market.

To effectively market RPG apps using keyword installs, app developers and marketers can follow these essential steps:

            1.Conduct Keyword Research

• • Utilize tools like FoxData's "Keywords Explore" to identify keywords that potential users are searching for when looking for RPG apps.
  • Add keywords to the tool to monitor their popularity and app ranks.

            2. Optimize App Store Listing

• • Incorporate the identified keywords into your app's title, description, and metadata. This is crucial for ASO, as it helps the app rank higher in search results for those keywords.
  • Focus on the most relevant and high-traffic keywords on FoxData-Keywords Ranked , but ensure they are contextually appropriate and maintain the natural flow of the text.
  • Use keywords strategically; overstuffing can lead to a negative user experience and may be penalized by app stores.

By following these steps, you can enhance the visibility of your RPG app in app stores, potentially increasing downloads and user engagement. Remember to continuously monitor keyword performance and adjust your ASO strategy as needed to keep up with changing trends and competition.

Next, we will analyze the Genshin Impact ASO keywords by utilizing FoxData-Keywords Ranked, which could inspire you a lot!

The ASO keywords for Genshin Impact reflect its strong market position, with top rankings for its specific game title "Genshin Impact," as well as for variations such as "genshin," "impact," and "genshi."


It's noteworthy that the game also secures high rankings for broader terms like "open world games," which speaks to one of its primary features, and "zenless zone zero," another successful title from the same developer, miHoYo, suggesting a crossover interest among players familiar with the developer's portfolio.

The inclusion of "legend of zelda games free adventure" among the keywords for Genshin Impact is particularly intriguing. Although Genshin Impact draws inspiration from "The Legend of Zelda: Breath of the Wild," the latter is exclusive to Nintendo platforms and not available on mobile devices. This suggests that mobile gamers searching for a similar experience to "Breath of the Wild" may be directed to Genshin Impact, making it a popular alternative for those unable to access the Nintendo title on their preferred gaming platform.


Clearly, utilizing keyword promotion stands out as a highly effective method for marketing RPG applications.

RPG apps cater to a niche market, and by leveraging keyword promotion, developers can connect with their target audience—those actively seeking RPGs or related content. Strategic optimization of the app store listing, coupled with campaigns focused on keyword installs, enhances the app's visibility in search rankings for pertinent keywords. This optimization increases the probability that prospective users will encounter and subsequently install the app.

If you are still confused, welcome to read more blog about ASO Strategies.

Or you may want to optimize your app now; just join FoxData and start your keyword research! Get started with your free trial today!

Or do you want to find a professional team to increase your app's user acquisition? FoxData's sub-brand, FoxAdvert, tailors App Store Optimization services to fit your unique goals!